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Mobile Context: New Marketing Opportunities for Business (Part 1)

Mobile · By Carl Sandquist On June 5, 2012 · Add Comment
boating_pictures

[As the mobile lead within Adobe Con­sult­ing, I am seek­ing to address var­i­ous aspects of mobile mar­ket­ing chal­lenges and best prac­tices.  This par­tic­u­lar post will focus on key ele­ments I pre­sented at Adobe Sum­mit and Adobe Sum­mit EMEA. ]

I’ve always loved tak­ing pic­tures.  And over the years, I’ve taken a lot of them.  Below are...

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Using SiteCatalyst to Build Media Mix Models

Analytics, Media & Entertainment · By Trevor Paulsen On June 5, 2012 · Add Comment
ADBUDG screen shot

Adobe’s Dig­i­tal Mar­ket­ing solu­tions are now open­ing doors to pre­dic­tive mar­ket­ing opti­miza­tions that were pre­vi­ously only avail­able to huge com­pa­nies that spend mil­lions of dol­lars con­struct­ing com­plex eco­nomic mod­els to explain the reach of their mar­ket­ing spend.  These large mod­els typ­i­cally include sur­veys, stud­ies, pan­els, and hosts of other expen­sive out­side resources to deliver sta­tis­ti­cal...

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The Tao of Testing: The Interplay of Strategy and Process

Conversion Optimization · By Andrew Anderson On June 4, 2012 · Add Comment

One of the most com­mon refrains from estab­lished test­ing orga­ni­za­tions is the need for process. They use the “need” of improved process as the excuse for why they don’t do more, why it takes so long to run tests, why they only get ok results from the pro­gram, and why they don’t impact the busi­ness...

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Privacy Highlight from the Adobe Digital Marketing Summit EMEA: An Interview with Dave Evans from the UK Information Commissioners Office

Executive Insights · By MeMe Jacobs Rasmussen On June 1, 2012 · Add Comment
MeMe Jacobs Rasmussen, Chief Privacy Officer, Adobe

I attended the Adobe Dig­i­tal Mar­ket­ing Sum­mit EMEA a few weeks ago—an event with more than 1,800 atten­dees, includ­ing Adobe cus­tomers, part­ners, mem­bers of the press, and indus­try ana­lysts.  Much of the event focused on the Adobe Dig­i­tal Mar­ket­ing Suite and related prod­ucts as well as on how our cus­tomers could fur­ther enhance their use...

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HeBS Teams Up with Adobe and Brightedge to Achieve Huge Business Results

Digital Advertising · By Customer Success On June 1, 2012 · 1 Comment

Vaca­tion plan­ning is much sim­pler for trav­el­ers with today’s tech­nol­ogy. HeBS Dig­i­tal stays on top of all the travel trends and offers its ser­vices as one of world’s pre­miere providers of dig­i­tal mar­ket­ing ser­vices and web­site design in the hos­pi­tal­ity indus­try. HeBS Dig­i­tal lever­ages Adobe Dig­i­tal Mar­ket­ing Suite solu­tions and the Bright­Edge S3 SEO plat­form...

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Let’s Get Personal

Personalization · By Kevin Lindsay On June 1, 2012 · Add Comment
infographic screenshot

Per­son­al­iza­tion. It’s a big word. I remem­ber when we first started talk­ing about per­son­al­iza­tion in the early days of ecom­merce, it was often short­ened to “P15N” (eas­ier to spell, but no eas­ier to say… I guess it was cool—at least where I worked!). Another thing about per­son­al­iza­tion: there are prob­a­bly as many (or more) def­i­n­i­tions...

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Ready, Set, Personalize!

Personalization · By Dariana Ross On June 1, 2012 · 2 Comments
graph

Enter our sweep­stakes to win a free hour of Adobe Dig­i­tal consulting

Web­site personalization…you’ve heard of it, you’ve dab­bled in it, yet you want to do so much more. You’re not the only one. In a recent sur­vey of online mer­chants by the eTail­ing Group, only 13 per­cent of respon­dents seemed to think...

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Idea Exchange goodness: two new metrics in SiteCatalyst

Analytics · By Ben Gaines On May 31, 2012 · 1 Comment
Carmen Sutter B/W

Shortly after we launched the Idea Exchange in early 2010, a sub­mis­sion floated to the top and has stayed there ever since.

This is Car­men, in case you couldn’t tell.

Car­men Sut­ter asked—nay, demanded—“Make Bounce Rate a default met­ric!” Our cus­tomers agreed en masse, with 238 peo­ple vot­ing for the idea. We took a...

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A Simple Display Advertising Tracking Solution — Part 2

Digital Advertising, Digital Marketing, Financial Services, Industries · By Marc Koif On May 30, 2012 · Add Comment
Post SAINT Classification of DART data set

If you’re just join­ing us now, be sure to read through my first post on set­ting up a sim­ple track­ing solu­tion for dis­play adver­tis­ing. We’ll wait.

Mov­ing on. Assum­ing you’ve worked your way through Part 1, we now...

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Top 5 Conversion Opportunities for Digital Marketers in 2012 (infographic)

Conversion Optimization, Personalization · By Customer Success On May 30, 2012 · 7 Comments
infographic screenshot

Almost any dig­i­tal mar­keter will tell you, increas­ing cus­tomer engage­ment and con­ver­sions are their top pri­or­i­ties.  Yet many of these pro­fes­sion­als have still not tapped all of the oppor­tu­ni­ties avail­able to make this hap­pen on their sites, leav­ing a dis­con­nect between what they say and what they actu­ally do.

Won­der­ing what areas offer some of the...

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