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Optimizing the Organization: Where Does Testing Fit into your Org Structure?

Personalization · By Andrew Anderson On April 23, 2012 · 2 Comments

Where then does test­ing fit into your orga­ni­za­tion? Is it just some­thing peo­ple do? Is it a cen­tral com­po­nent to be shared, or is it just some­thing that each group does on their own. All groups face this strug­gle when they dis­cover that you can’t just make it an addi­tional duty for some­one and get...

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“Show Me The Money!”: Monetizing and Communicating A/B Test Results — Part 1

Personalization · By Brandon Anderson On April 20, 2012 · Add Comment
Show Me the Money

In the movie Jerry Maguire, the title char­ac­ter had to shout “Show me the money!” repeat­edly in order to keep his job.  It’s not just a catchy movie quote; it’s also good advice for opti­miza­tion professionals.

You and I know that test­ing and opti­miza­tion are valu­able, but your boss (and his/her boss) might not.  In...

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Mobile Site Search Optimization

Mobile, Personalization · By Francesca Lohman On April 19, 2012 · Add Comment
mobile

Accord­ing to For­rester, more than 50% of com­pa­nies report that they are just start­ing to develop their mobile strat­egy or have no mobile strat­egy at all.   This is curi­ous to me given that mcom­merce is fore­casted to grow at a 55% com­pounded annual rate though 2015 based on recent eMar­keter research. ...

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Getting Richer – New Digital Marketing Suite Integrations to Bank On

Personalization · By Natalie Lacuesta Byrum On April 19, 2012 · Add Comment
Scene7 integrations with the Adobe Digital Marketing Suite enable more personalized experiences on the fly

Dif­fer­ent indi­vid­u­als deserve dif­fer­ent expe­ri­ences. Not a novel idea, but dig­i­tal mar­keters con­tinue to face the chal­lenge of how to exe­cute this con­cept today.

With enhanced Adobe Dig­i­tal Mar­ket­ing Suite inte­gra­tions, the lat­est release of Adobe Scene7 lends way to a sigh of relief, allow­ing busi­nesses to eas­ily scale and deliver more rel­e­vant and...

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Auto​Trader​.com and Adobe Team up to Achieve Business Results

Digital Marketing · By Customer Success On April 19, 2012 · Add Comment

We had the chance to talk with Thomas Gage, senior direc­tor of Busi­ness Devel­op­ment for Auto​Trader​.com, and he dis­cussed how they are using Adobe Dig­i­tal Mar­ket­ing Suite to deepen insights into mul­ti­chan­nel audi­ence behav­iors, enhance dig­i­tal expe­ri­ences, and expand value for busi­ness part­ners. Auto​Trader​.com appre­ci­ates how Adobe dig­i­tal mar­ket­ing solu­tions empower the com­pany to cus­tomize...

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Digital Governance: Best Practices from the Trenches

Analytics · By Brent Dykes On April 19, 2012 · Add Comment
trenches

For the past three Adobe Dig­i­tal Mar­ket­ing Sum­mits, I’ve hosted a break­out ses­sion focused on dig­i­tal gov­er­nance (also referred to as web gov­er­nance), which focuses on how com­pa­nies can suc­cess­fully man­age their dig­i­tal ana­lyt­ics and opti­miza­tion pro­grams to drive busi­ness value. As most orga­ni­za­tions have come to real­ize, it takes more than just tech­nol­ogy to...

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Adobe First Facebook Preferred Marketing Developer Awarded All 4 Facebook API Badges – What Does This Mean For You?

Social Media · By Lawrence Mak On April 19, 2012 · 5 Comments
Adobe PMD Badge

Face­book con­tin­ues to expand as a sig­nif­i­cant social mar­ket­ing plat­form, today announc­ing its Pre­ferred Mar­ket­ing Devel­oper (PMD) pro­gram.  Adobe is the first PMD mem­ber (out of an ini­tial 232) awarded qual­i­fi­ca­tions for all four of Facebook’s Mar­ket­ing APIs – Pages, Ads, Apps and Insights.

But what does that mean exactly and why is this...

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Merchandising variables: Understanding a Retail Fundamental

Analytics, Digital Marketing, Retail & Travel · By David Yoakum On April 18, 2012 · Add Comment
merchandising1

Mer­chan­dis­ing vari­ables are fun­da­men­tal to any suc­cess­ful retail web ana­lyt­ics imple­men­ta­tion. Adam Greco has a great post about the tech­ni­cal details of how to set Mer­chan­dis­ing vari­ables (with great follow-up com­ments from our own Kevin Willeitner).

For this post, I wanted to back-up and give an overview of why mer­chan­dis­ing vari­ables are so impor­tant...

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Financial Services Fundamentals: Content Identification (part 2)

Financial Services, Industries · By Susan Vertrees On April 18, 2012 · Add Comment
content_id3

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series. In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing. Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

In our pre­vi­ous post on Site­Cat­a­lyst Con­tent...

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SiteCatalyst Finance Fundamentals: Content Identification (part 1)

Financial Services, Industries · By Susan Vertrees On April 17, 2012 · 2 Comments
content_id1

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series.  In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing.  Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

One of the most often asked ques­tions of...

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