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Turning fans into brand advocates

Digital Advertising, Digital Marketing · By MichaThomas On December 2, 2011 · Add Comment

By: Jes­sica Roy

When it comes to social media, there’s a dif­fer­ence between a fan and a brand advo­cate. Unfor­tu­nately, a Page “Like” does not always yield a loyal brand advocate.

Because social media allows for such a low bar­rier to entry, Face­book fans can be far more casual about their alle­giance to a brand. They...

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Why we do what we do: Garbage in and Garbage Out — Congruence Bias

Personalization · By Andrew Anderson On November 30, 2011 · 1 Comment

One of my favorite online blogs is You are Not So Smart. I find it fas­ci­nat­ing the fal­lac­ies that make up our day to day lives, and find that the num­ber one dri­ver of chang­ing client cul­tures is to tackle and teach lessons that help them chal­lenge or break some of these fallacies.

The...

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Never a Failed Test

Personalization · By Rhett Norton On November 29, 2011 · Add Comment

A while ago I had a bunch of stocks that I was plan­ning on sell­ing.  The tim­ing was per­fect and the price for the stocks was high.  Every­thing was just as I had planned and hoped for so I made a men­tal note to do it.  As it turns out, some­one mis­placed my note...

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Content is King, Queen and Emperor

Digital Advertising, Digital Marketing · By MichaThomas On November 28, 2011 · Add Comment

By: Chris­tine Beury, Sr. Direc­tor, Marketing

In today’s con­nected, social world, it all boils down to pro­vid­ing rel­e­vant con­tent. The age of stand­alone mar­ket­ing cam­paigns are over.  Not only does it have to be com­pelling, but it needs to reg­u­lar, fresh and social.

That has been the take­away from our expe­ri­ences with clients and part­ners this past year.  The details...

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Restau​rant​.com Adopts a Data-Driven Marketing Approach

Digital Marketing · By Mark Boothe On November 28, 2011 · Add Comment

Still rely­ing on gut instinct to drive your online mar­ket­ing deci­sions? If so, you may want to con­sider tak­ing a page from Restaurant.com’s play­book – the online leader in offer­ing afford­able din­ing expe­ri­ences. The com­pany has embraced a...

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New Case Study: Countrywide

Digital Advertising, Digital Marketing · By Efficient Frontier On November 24, 2011 · Add Comment

UK client Coun­try­wide started work­ing with Effi­cient Fron­tier in 2010, to enhance the online propo­si­tion for a num­ber of its brands, focus­ing mainly on Prop­er­ty­wide. Effi­cient Frontier’s brief was to man­age and improve ROI from Propertywide’s mul­ti­ple pay per click cam­paigns; and to improve account effi­ciency while increas­ing the vol­ume of conversions.

...
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15 for 15: A Stitch in Time Saves… Visitors

Analytics · By Adam Egbert On November 23, 2011 · Add Comment

With this post, we will be con­clud­ing this series of blog posts specif­i­cally around Site­Cat­a­lyst 15. (If you haven’t been count­ing, this one is num­ber 15!)  We hope you have found some great infor­ma­tion here.  We will con­tinue to pro­vide updates and tips for Site­Cat­a­lyst and the Dig­i­tal Mar­ket­ing Suite in var­i­ous blog...

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Holiday Craziness and Website Optimization

Personalization, Retail & Travel · By Rhett Norton On November 22, 2011 · Add Comment

Through­out my life I could never under­stand Black Fri­day shop­pers.  You take an oth­er­wise nor­mal per­son and tell them that they can save some money if they change their behav­ior to be more like a crazy per­son for a day.  Crazy peo­ple do crazy things like camp out on the cement out­side a store. ...

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Media And Publisher-Focused Adobe Products And Blog Content Coming Your Way

Media & Entertainment · By Chad Greenleaf On November 22, 2011 · Add Comment

Here at Adobe, this has been a fan­tas­tic year for the media and pub­lish­ing industry.  Adobe con­tin­ues to invest heav­ily in our space with game-changing acqui­si­tions such as Audi­tude and new prod­ucts like the Adobe Audi­ence Research product.   SiteCatalyst V.15 has inte­grated new fea­tures designed with pub­lish­ers in mind.  Plus we con­tinue to inte­grate other impor­tant indus­try tech­nolo­gies...

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Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion by 400% in just four weeks

Analytics · By Mark Boothe On November 21, 2011 · Add Comment

Social shop­ping is where it’s at these days – more con­sumers are seek­ing sec­ond opin­ions from their social net­work before a pur­chase. But what about giv­ing con­sumers a way to cre­ate and cus­tomize items together before they buy? Enter Cus­tomizo, an inno­va­tor in the cus­tom, logoed apparel indus­try. Cus­tomizo offers...

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