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Marketing Channels: Set your Campaign Tracking for Success!

Digital Marketing · By Laura Chase On April 7, 2013 · Add Comment
Marketing Channels

This post is one part of a series on set­ting up the Mar­ket­ing Chan­nels reports in Site­Cat­a­lyst. The Mar­ket­ing Chan­nels report is a fan­tas­tic report because it will show you how 100% of your traf­fic (owned, earned and paid) is com­ing to your site and con­vert­ing. The pre­vi­ous posts addressed nam­ing your chan­nels...

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Content Personalization: What I Like About You

Digital Marketing · By Jeff Fuhriman On April 5, 2013 · Add Comment
SaturdayNightPizza

A truly great piece of per­son­al­ized dig­i­tal mar­ket­ing is sim­ple and dis­arm­ing. It’s like push­ing your way down a crowded street in a for­eign city when, out of nowhere, some­one calls your name. You stop in your tracks and look. Even if you don’t quite rec­og­nize the per­son look­ing back, you feel a rush of...

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Point of Sale: Retail & Travel Weekly #28

Retail & Travel · By Derek Tangren On April 5, 2013 · Add Comment
cashregister

Here are this week’s links of inter­est in Retail & Travel from the thought lead­ers on our retail and travel con­sult­ing team:

Why Small Data May Be Big­ger Than Big Data [Inc​.com] Sam­sung Decides to Build Its Own Stores — Inside Best Buy [All Things D] Want Bet­ter Email Rev­enue? Send Late at...
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Where’s My Marketing: Losing Opportunities

Digital Marketing, Media & Entertainment · By Lamont Crook On April 3, 2013 · Add Comment
TargetMajorSegment

Last week I was talk­ing to a col­league who trav­elled to Salt Lake City for the Adobe Dig­i­tal Mar­ket­ing Sum­mit. He was telling me about this “pay-as-you-go” music ser­vice he really liked. His ini­tial free min­utes ran out just that morn­ing. What we focused on was that when this hap­pened, it just hap­pened. There was...

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St. Patrick’s Day, Triggers and Why All A/B Testers Should Buy Guinness a Drink

Digital Advertising, Digital Marketing · By Sid Shah On April 3, 2013 · Add Comment

“He was a wise man who invented beer.” - Plato

It should be no sur­prise that St. Patrick’s Day makes us think of all things Irish. In fact, as per Google Cor­re­late, most of the things Amer­i­cans asso­ciate with St. Patrick’s Day are food related – Irish Stew, Irish pota­toes recipes, Irish bread. Amer­i­cans also...

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The New Face of Fan Engagement

Digital Marketing · By Sapient Nitro On April 2, 2013 · Add Comment

The fan expe­ri­ence is chang­ing.  No longer is it suf­fi­cient to focus on dis­crete in-venue, broad­cast, and dig­i­tal expe­ri­ences, with sep­a­rate rev­enue streams in each chan­nel.  Dis­rupted by the con­nect­ed­ness of fans, sports fran­chises like NASCAR are tak­ing a hard look at how they engage fans, and how they value that engagement.

It all starts...

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The Ultimate Case Study: Part 5 – Adobe’s Paid Media and Content Strategies

Digital Marketing · By Christine Beury On April 2, 2013 · Add Comment
MarketersBannerAd_1

Our Adobe dig­i­tal mar­ket­ing cam­paign con­tin­ues.  Let’s look at some learn­ings gar­nered over the last cou­ple of months.

Learn­ing #1:  On-going media opti­miza­tion is help­ing us refine our mar­ket­ing mix.

As we have seen how our tar­get audi­ences respond to our adver­tis­ing, we have been tweak­ing the media mix.  Video ads have per­formed very well in...

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Classifications Behind the Classifieds

Digital Advertising, Search Engine Marketing · By Customer Success On April 1, 2013 · Add Comment
Avito

It’s not easy mak­ing money from a ser­vice that is largely pro­vided for free, but Avito has found a way to do it, with a lit­tle help from Adobe AdLens for Search.

Founded in 2008, Avito​.ru is the largest clas­si­fied ad web­site in Rus­sia. Peo­ple can sell cars, clothes, elec­tron­ics, pets, and...

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The Road to Greatness: The Do’s and Don’ts of Sharing the Results of your Optimization Efforts

Conversion Optimization, Personalization · By Andrew Anderson On April 1, 2013 · Add Comment

After your opti­miza­tion pro­gram has been run­ning for a while, there will nat­u­rally come times when you get to share the amaz­ing suc­cess that has been gen­er­ated by run­ning your pro­gram cor­rectly. Often times groups are so happy to get to brag, they don’t real­ize that they...

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Marketing Channels: Search Reporting Made Easy

Analytics · By Laura Chase On March 31, 2013 · Add Comment
Search Marketing Rules

This post will focus on how to set up Paid and Nat­ural Search rules in the Site­Cat­a­lyst Mar­ket­ing Chan­nel Report. If you fol­lowed the pre­vi­ous post and cre­ated your Chan­nel Names, now it is time to set the rule logic.

Mar­ket­ing Chan­nel Pro­cess­ing Rules are applied to all incom­ing traf­fic and fol­low a ‘water­fall’...

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