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15 for 15: A Stitch in Time Saves… Visitors

Analytics · By Adam Egbert On November 23, 2011 · Add Comment

With this post, we will be con­clud­ing this series of blog posts specif­i­cally around Site­Cat­a­lyst 15. (If you haven’t been count­ing, this one is num­ber 15!)  We hope you have found some great infor­ma­tion here.  We will con­tinue to pro­vide updates and tips for Site­Cat­a­lyst and the Dig­i­tal Mar­ket­ing Suite in var­i­ous blog...

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Holiday Craziness and Website Optimization

Personalization, Retail & Travel · By Rhett Norton On November 22, 2011 · Add Comment

Through­out my life I could never under­stand Black Fri­day shop­pers.  You take an oth­er­wise nor­mal per­son and tell them that they can save some money if they change their behav­ior to be more like a crazy per­son for a day.  Crazy peo­ple do crazy things like camp out on the cement out­side a store. ...

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Media And Publisher-Focused Adobe Products And Blog Content Coming Your Way

Media & Entertainment · By Chad Greenleaf On November 22, 2011 · Add Comment

Here at Adobe, this has been a fan­tas­tic year for the media and pub­lish­ing industry.  Adobe con­tin­ues to invest heav­ily in our space with game-changing acqui­si­tions such as Audi­tude and new prod­ucts like the Adobe Audi­ence Research product.   SiteCatalyst V.15 has inte­grated new fea­tures designed with pub­lish­ers in mind.  Plus we con­tinue to inte­grate other impor­tant indus­try tech­nolo­gies...

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Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion by 400% in just four weeks

Analytics · By Mark Boothe On November 21, 2011 · Add Comment

Social shop­ping is where it’s at these days – more con­sumers are seek­ing sec­ond opin­ions from their social net­work before a pur­chase. But what about giv­ing con­sumers a way to cre­ate and cus­tomize items together before they buy? Enter Cus­tomizo, an inno­va­tor in the cus­tom, logoed apparel indus­try. Cus­tomizo offers...

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Adobe SocialAnalytics European Launch Roadshow

Social Media · By Neil Morgan On November 16, 2011 · Add Comment

2,000 peo­ple, 9 coun­tries, 5 lan­guages, over 2 months…

Our hugely suc­cess­ful Euro­pean launch of Adobe Social­An­a­lyt­ics reached the end of the line at the St.Pancras Hotel in Lon­don last week!

With grow­ing pres­sure on Mar­ket­ing Exec­u­tives to demon­strate value from their social media efforts, we expected strong inter­est in these launch events....

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We’re thrilled to announce today Google+ Pages support for the Social Marketing Suite!

Digital Advertising, Digital Marketing · By MichaThomas On November 15, 2011 · Add Comment

By: Lawrence Mak, Prod­uct Mar­ket­ing Manager

This new fea­ture expands the social plat­forms our tech­nol­ogy sup­ports and gives brands new tools to man­age their pres­ence on Google+ Pages for businesses.

Google+ Pages for the Social Mar­ket­ing Suite includes sev­eral key tools that help you stream­line the pub­lish­ing process and enable your brand to reach the...

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October 2011 CPCs – Retail CPC up 21% Year on Year

Digital Advertising, Digital Marketing · By Efficient Frontier On November 14, 2011 · 3 Comments

While Finance and Auto­mo­tive CPSs dropped 9%  and increased 6% YoY respec­tively, Retail CPCs were up 21% YoY in Octo­ber. The rise in Retail CPCs hint at a strong retail sea­son. We will keep you posted.

Dr. Sid­dharth Shah, Sr. Direc­tor, Busi­ness Analytics

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Finding Online Success through Powerful Testing and Optimization

Analytics · By Mark Boothe On November 10, 2011 · Add Comment

Com­cast under­stood how impor­tant their online chan­nel was going to be to the over­all suc­cess of the busi­ness. They wanted to help ensure they were devel­op­ing pos­i­tive online inter­ac­tions that build strong cus­tomer rela­tion­ships, enhance ser­vice, and drive rev­enue. The com­pany also wanted to help relieve pres­sure on its call cen­ter and improve over­all cus­tomer...

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Check Out Our New Data on Mobile Search Trends

Digital Advertising, Digital Marketing · By Efficient Frontier On November 9, 2011 · Add Comment

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Put your customers in the driver’s seat with customization

Personalization · By Natalie Lacuesta Byrum On November 8, 2011 · Add Comment

Henry Ford advo­cated his “one size fits all” strat­egy on Model T pro­duc­tion when he said, “Any cus­tomer can have a car painted any color that he wants so long as it is black.”*

Eighty-nine years later, com­pa­nies are embrac­ing the idea that each cus­tomer is unique and deserves rel­e­vant, per­son­al­ized expe­ri­ences and prod­uct options. What’s...

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