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A Thousand Points of Insight, Part One

Analytics · By Christopher Parkin On October 18, 2011 · Add Comment

A Thou­sand Points of Insight, Part One

By Christo­pher Parkin, Direc­tor, Gen­e­sis Solu­tions, Dig­i­tal Mar­ket­ing Busi­ness Unit, Adobe

Part One: Lessons learned while cre­at­ing a tech­nol­ogy part­ner ecosystem

The early days of Omni­ture were about web ana­lyt­ics. The com­pany stum­bled into...

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Social Tactics to Implement Now to Maximize Holiday Season Results

Digital Advertising, Digital Marketing · By MichaThomas On October 18, 2011 · Add Comment

By: Chris­tine Beury, Sr. Mar­ket­ing Direc­tor, Effi­cient Frontier/Context Optional

Happy Hol­i­day Retail Season!

The social chan­nel is one of the most promis­ing for retail­ers as we head into the hol­i­day sea­son. The higher con­ver­sion rates of social users tes­tify to the need of cul­ti­vat­ing your fans and fol­low­ers to max­i­mize your results.

But, who exactly...

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Efficient Frontier Acquires Downstream Marketing

Digital Advertising, Digital Marketing · By Efficient Frontier On October 17, 2011 · Add Comment

Today we are excited to announce the acqui­si­tion of Australia-based Down­stream Mar­ket­ing. This rep­re­sents a key mile­stone for Effi­cient Fron­tier as we cap­i­tal­ize on the huge mar­ket oppor­tu­nity that exists out­side of the U.S. By com­bin­ing forces with Down­stream Mar­ket­ing, we are acquir­ing a mar­ket leader in a key growth region for us, which pro­vides...

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Optimizing for the News Feed

Digital Advertising, Digital Marketing · By MichaThomas On October 13, 2011 · Add Comment

By: Chris­tine Beury, Sr. Mar­ket­ing Direc­tor, Effi­cient Frontier/Context Optional

How to Thrive in Today’s Face­book News Feed

Kevin Baren­blat, CEO of Con­text Optional, pre­sented at DMA recently on how to opti­mize posts for the News Feed.  There were some help­ful and timely tips that came out of this presentation.

The recent changes to the Face­book News...

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Efficient Frontier & Context Optional release joint State of Digital Marketing Report for Q3 2011

Digital Advertising, Digital Marketing · By Efficient Frontier On October 11, 2011 · Add Comment

This morn­ing, we released our quar­terly State of Dig­i­tal Mar­ket­ing Report for Q3 2011 with our sub­sidiary Con­text Optional. These reports have become a defin­i­tive source of infor­ma­tion for media and mar­keters. This quar­ter we saw some inter­est­ing trends. As we pre­dicted, Face­book ad spend and CPCs are con­tin­u­ing to rise at a rapid pace,...

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Mobile devices and Search spend: how they affect one another

Digital Advertising, Digital Marketing · By Efficient Frontier On October 10, 2011 · 1 Comment

In this month’s Search Engine Land col­umn I exam­ine “how the rise of mobile devices has affected search spend.” In addi­tion to find­ing true a pre­vi­ous pro­jec­tion I made of mobile spend con­sist­ing of between 7 and 9.5% of all paid Search spend by the close of 2011, I also found that ad spend on...

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Going Digital

Digital Marketing, Executive Insights · By Aseem Chandra On October 7, 2011 · 4 Comments

The term “online” doesn’t do jus­tice any­more to the grow­ing num­ber of inno­v­a­tive tech­nolo­gies and chan­nels.  Take the web­site, for exam­ple.  Com­pa­nies have expanded the online pres­ence of their web­sites to emails per­son­al­ized accord­ing to behav­ior on the web­site; a mobile appli­ca­tion pulls info from the same data­bases that serve log-in info or...

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TMI? — Episode 3

Analytics · By Pearce Aurigemma On October 7, 2011 · 1 Comment

Well, we made it to episode 3. Your feed­back has been really valu­able as we try to improve and cater the con­tent to what you want to hear. I don’t have time to respond to all the emails I receive after we launch a new episode but I do read them all. So, if you...

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Adobe SocialAnalytics European Launch Roadshow

Social Media · By Neil Morgan On October 7, 2011 · 1 Comment

The highly antic­i­pated launch of Adobe Social­An­a­lyt­ics is com­ing to Europe and seats are going fast!

For the first time ever, it’s pos­si­ble to directly con­nect your social media mar­ket­ing to real busi­ness results. Fans and men­tions are great, but what really mat­ters is how these impact your bot­tom line. It’s time to...

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Key Marketing Moments

Digital Marketing · By Tamara Gaffney On October 6, 2011 · Add Comment

Some­times the daily grind of mea­sur­ing mar­ket­ing suc­cesses is just too over­whelm­ing to deal with.  I recently read an arti­cle about the Olympics and it reminded me that this mar­ket­ing loaded event is com­ing up again.  It seems like a good time to high­light the oppor­tu­nity to iden­tify crit­i­cal mar­ket­ing moments for an all out...

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