Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
  • Digital Index
  • Mobile

Back to school: Why brand engagement trends force us to revisit our assumptions

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On August 1, 2011 · Add Comment

Pop quiz: One of these charts rep­re­sents the query vol­ume for “back to school” on Google and the other rep­re­sents the num­ber of unique users com­ment­ing on sev­eral brand Fan pages that are actively pro­mot­ing back-to-school mar­ket­ing cam­paigns on Face­book. Can you tell which one is which?

The...

Read More →

Magazine Metrics go Digital-Industry Standards to Follow

Analytics · By Ed Hewett On July 25, 2011 · Add Comment

When was the last time you picked up a mag­a­zine? How did you access the con­tent? Which ads did you see? What con­tent keeps you com­ing back?

Over the last decade, ask­ing and answer­ing ques­tions like these has become com­mon­place for mar­keters as online mar­ket­ing tools like ana­lyt­ics, tar­get­ing, and remar­ket­ing have improved the way...

Read More →

The Online Marketing Suite for SEM Marketers Part 1 – Suite Talk

Analytics · By Justin Grover On July 21, 2011 · Add Comment
A Quick Word

One of the top requests that we get as prod­uct man­agers when we visit cus­tomers is for strate­gic guid­ance and best prac­tices. More sim­ply stated “Tell us the things we don’t know that we don’t know”. The best answer for that is to work with our con­sult­ing group and our indus­try strat­egy team,...

Read More →

Bakers Shoes builds Mobile Commerce foundation

Mobile · By Ray Pun On July 18, 2011 · 1 Comment
Shoe

Mobile Com­merce Daily recently fea­tured Bak­ers Shoes and their suc­cess in reach­ing mobile shop­pers via a Mobile Opti­mized Website:

http://​www​.mobilecom​mercedaily​.com/​2​0​1​1​/​0​7​/​0​5​/​b​a​k​e​r​s​-​s​h​o​e​s​-​i​n​c​r​e​a​s​e​-​m​o​b​i​l​e​-​t​r​a​f​f​i​c​-​b​y​-​2​0pc.

As part of their mobile strat­egy, the client uses Adobe Site­Cat­a­lyst for mobile ana­lyt­ics and Adobe Rec­om­men­da­tions to drive con­ver­sions on their mobile website.

Some...

Read More →

E-mail Marketing Yields Significant Returns to DEMCO

Analytics · By Mark Boothe On July 18, 2011 · Add Comment

DEMCO, a top library sup­plier, uses the Adobe Online Mar­ket­ing Suite, inte­grated with Sil­ver­pop, to tar­get cus­tomers that leave items in carts and encour­age them to com­plete their purchases.

“Espe­cially with the chang­ing role of libraries, our goal is to save librar­i­ans time and money in obtain­ing the every­day sup­plies they need,” says Lisa Mol­ing,...

Read More →

Using Google’s ACE landing page testing with minimal risk

Digital Advertising, Digital Marketing · By Efficient Frontier On July 15, 2011 · Add Comment

In this month’s Search Engine Land col­umn, I take a look at using Google’s AdWords Cam­paign Exper­i­ments (ACE) for land­ing page test­ing. While land­ing page test­ing can be done in sev­eral clever ways in the AdWords inter­face, ACE makes it rel­a­tively easy to design, test and ana­lyze these tests.

http://​searchengineland​.com/​h​o​w​-​t​o​-​u​s​e​-​a​c​e​-​f​o​r​-​l​a​n​d​i​n​g​-​p​a​g​e​-​t​e​s​t​i​n​g​-​w​i​t​h​-​m​i​n​i​m​a​l​-​r​i​s​k​-​8​3​940

Dr. Sid­dharth Shah

Senior Direc­tor, Busi­ness...

Read More →

Using the entire search page in revenue-driven search marketing

Analytics · By Tim Waddell On July 14, 2011 · Add Comment

62% of con­sumers don’t know the dif­fer­ence between a paid and organic search result accord­ing to Pew Research. And hon­estly, why should they? They don’t care if the click costs a com­pany a dol­lar or not, they just want the best result.

And even though 70% (or more) of all...

Read More →

Is your Mobile app in the Top 10?

Mobile · By Ray Pun On July 14, 2011 · Add Comment
AppsEverywhere

 

At the recent Mobile Mar­ket­ing Asso­ci­a­tion Forum event in New York, Google released the find­ings from a global sur­vey of 10,000 con­sumers and 1000 mar­keters in the US, UK, France, Ger­many, and Japan “Global Per­spec­tives: Smart­phone Users and the Mobile Mar­keter “.  One of the most inter­est­ing insights relates to the...

Read More →

Adobe Online Marketing Suite and Success in The Retail Vertical

Analytics · By Mark Boothe On July 12, 2011 · 1 Comment

Recently, Adobe pub­lished two suc­cess sto­ries about two dif­fer­ent retail com­pa­nies that are achiev­ing busi­ness results with the Adobe Online Mar­ket­ing Suite–Bakers Shoes and Amer­i­can Eagle.

His­tor­i­cally, Bak­ers Shoes, a lead­ing retailer of the lat­est trends in footwear and acces­sories, brick-and-mortar stores have long been the major force behind its sales and con­tinue to be the...

Read More →

Efficient Frontier & Context Optional release first joint quarterly State of Digital Marketing Report for Q2 2011

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On July 12, 2011 · Add Comment

Today marks an impor­tant mile­stone for Effi­cient Fron­tier and Con­text Optional with the release of our first joint quar­terly State of Dig­i­tal Mar­ket­ing Report for Q2 2011. While Effi­cient Frontier’s quar­terly reports have long been a trusted source of data in the dig­i­tal mar­ket­ing indus­try, we are excited to add even more valu­able insights to...

Read More →
Page 58 of 110« First«...102030...5657585960...708090...»Last »
  • Top Stories

    • Tablets trump smartphones in global website traffic8
    • If Content is King, Video is Heir to the Throne6
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Point of Sale: Retail & Travel Weekly #35
      Here are this week's links of interest in Retail & Travel from […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.