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Efficient Frontier’s perspective on the Facebook ad marketplace on the Wedbush conference call

Digital Advertising, Digital Marketing · By Efficient Frontier On June 30, 2011 · Add Comment

Yes­ter­day, Justin Mer­ickel, our VP of Mar­ket­ing and New Prod­uct Development, joined  Lou Kerner of Wed­bush for the call, “Face­book: The State of the State.” Justin kicked off the call and was fol­lowed by rep­re­sen­ta­tives from Epic Social, 8th Bridge, and Crowd­star. The speak­ers focused on cur­rent cli­mate of Face­book adver­tis­ing, video, and gam­ing, and looked...

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Like-Gating: Deciphering the Strategy

Digital Advertising, Digital Marketing · By MichaThomas On June 29, 2011 · Add Comment

Since Face­book for­mally started allow­ing brands to “Like-gate” (also some­times called “Fan-gate”) page and app con­tent in late 2009, it has become a pop­u­lar tac­tic employed by many of the world’s largest brands.  It allows brands to increase their fan count by requir­ing Face­book users to “Like” their Brand Pages before they can see par­tic­u­lar...

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Dining and dishing: We host our first media dinner where colleagues share insights on effectively marketing on Facebook

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On June 29, 2011 · Add Comment

This past week, we had the plea­sure of host­ing what we hope will be the first of many inti­mate gath­er­ings with col­leagues and mem­bers of the press. It’s been a whirl­wind few months for Effi­cient Fron­tier, in no small part due to our acqui­si­tion of Con­text Optional, a leader in enter­prise social mar­ket­ing solu­tions. With...

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Online Marketing Success with Charming Shoppes

Analytics · By Mark Boothe On June 27, 2011 · Add Comment

Charm­ing Shoppes is using the Adobe Online Mar­ket­ing Suite to col­lect, ana­lyze, and aggre­gate cus­tomer data to opti­mize online con­tent and func­tion­al­ity for bet­ter cus­tomer reten­tion, higher con­ver­sion rates, and increased revenues.

The com­pany devel­oped a uni­ver­sal shop­ping cart, inte­grated orig­i­nally across three indi­vid­ual stores, a mobile site, and an out­let site, which fea­tures clear­ance...

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The Economics of Maximizing Publisher Ad Revenue — Part 1

Personalization · By David Humpherys On June 27, 2011 · Add Comment
Digital publishers maximize display advertising revenue by optimizing their inventory for online advertisers. Economic principles reveal a model that publishers can use to increase the performance of their ad business.
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Remote Meta Data Collection for SAINT — Suite Talk

Analytics · By Justin Grover On June 23, 2011 · 2 Comments

With the lat­est release of Seach&Promote there is an excit­ing new inte­gra­tion geared at mak­ing your life just a lit­tle bit eas­ier. Search&Promote now has the abil­ity to export the meta data about the con­tent it indexes to SAINT, with­out .….…(wait for it).….…. any IT involve­ment. Let me give you an exam­ple of what I...

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Driving Revenue Gains with The Adobe Online Marketing Suite

Analytics · By Mark Boothe On June 22, 2011 · Add Comment

Com­pa­nies all over the world are con­tin­u­ally look­ing for oppor­tu­ni­ties to increase rev­enue through their online chan­nels. Global biotech­nol­ogy com­pany, Life Tech­nolo­gies, has fig­ured out how to increase rev­enue for its com­pany, and very significantly.

Pre­vi­ously, Life Tech­nolo­gies, relied on third-party ven­dors to man­age its search strate­gies and imple­ment mar­ket­ing cam­paigns. How­ever, this strat­egy just...

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15 for 15: Potpourri of Remaining Awesomeness

Analytics · By Ben Gaines On June 21, 2011 · 2 Comments

We’ve still got a few posts remain­ing in our “15 for 15″ series, but today I wanted to high­light some fea­tures that haven’t been cov­ered else­where in a short “pot­pourri” post with no real theme, other than that there are some great things in Site­Cat­a­lyst 15 that you might not know about yet.

Key Met­rics report

...
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Targeted Surveys — Suite Talk

Personalization · By Justin Grover On June 17, 2011 · Add Comment

For my first post in the Suite Talk series I am going to show you how to tar­get sur­veys using T&T. Sur­veys are use­ful tools for get­ting inside people’s heads. They give insight into what peo­ple are think­ing, what they intend and the way they feel. Most sur­veys are try­ing to assess very...

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Catching the Wave: Tips for Maximizing Travel Seasonality

Digital Advertising, Digital Marketing · By Efficient Frontier On June 16, 2011 · Add Comment

It’s June, which means the sum­mer is here, which means it’s almost time to use up that sum­mer vaca­tion you’ve been stock­pil­ing. Yes!

But what does this mean for travel clients?

Here are three tips for mar­keters to max­i­mize des­ti­na­tion seasonality:

1)     Know Thy Spikes

2)     Know Thy Word Order

3)     Know Thy Betas

Know Thy Spikes

This...

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