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Search Updates from Seattle — YaBing! Style

Digital Advertising, Digital Marketing · By Efficient Frontier On June 8, 2011 · Add Comment

I recently attended the Yahoo! Search and Bing Cus­tomer Forum in Seat­tle, WA, a pre­cur­sor to SMX Advanced. Rob Wilk, Senior Direc­tor, Account Man­age­ment, Yahoo! and David Ku, Cor­po­rate Vice Pres­i­dent, Ad Plat­form, Microsoft, pro­vided the open­ing remarks and called to order a day of  insight­ful presentations.

The first few hours included:

“Bing Con­sumer...

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Smarter Marketing with Adobe Solutions

Analytics · By Mark Boothe On June 6, 2011 · Add Comment

Whether you are in the media, finan­cial ser­vices, travel&hospitality, B2B, or other indus­tries, Adobe solu­tions can help you become a smarter mar­keter. Today, we pub­lished a suc­cess story about how New York Media is using Adobe solu­tions to make more edu­cated decisions.

With 35% of New York media’s rev­enue com­ing from its online chan­nels, it...

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Tracking Video Consumption with SiteCatalyst and the new Flash 10.3 release

Analytics · By Brandon Hartness On June 3, 2011 · Add Comment

Are you serv­ing video con­tent to your web­site vis­i­tors? How’s that work­ing out for you? Accord­ing to Indus­try research, it should be doing very well as Inter­net users are con­sum­ing video at an impres­sive rate. eMar­keter reports that there were 145 Mil­lion video view­ers in the US in 2010, pro­jected to increase to 158 mil­lion...

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Putting the ‘R’ in ROI

Digital Advertising, Digital Marketing · By admin On June 2, 2011 · 1 Comment

One of the most com­mon ques­tions we hear from brand mar­keters is, “How do we mea­sure the ROI of our social invest­ment?” To which we reply, “What’s your ‘R’?”

Social ROI isn’t all that com­pli­cated. The con­fu­sion seen in the mar­ket­place stems from a lack of ask­ing the right ques­tions at the out­set. With­out know­ing what...

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May CPCs: Steady numbers across the board

Digital Advertising, Digital Marketing · By Efficient Frontier On June 2, 2011 · Add Comment

In May, CPCs increased by 3 to 4% in the Auto­mo­tive and Retail ver­ti­cals as Finance CPCs declined slightly by 4% MoM. On a YoY basis, how­ever, Finance CPCs are up 40%, indi­cat­ing the con­tin­u­ing strength in the sec­tor. We will report June CPCs when the sec­ond quar­ter rounds up.

Dr....

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The Highlights: Adobe Omniture Summit EMEA 2011

Digital Marketing · By Neil Morgan On June 2, 2011 · Add Comment

With a record turnout of over 1,300 dig­i­tal mar­keters, this year’s Sum­mit was our biggest and best one yet!

Here are some of the highlights:

Brett Error Hits London

Due to pop­u­lar demand, you can now watch Omniture’s Chief Tech­nol­o­gist hit­ting the streets and talk­ing to Lon­don­ers about what they think of the...

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15 for 15: Processing Rules and Context Data Variables

Analytics · By Adam Egbert On June 1, 2011 · Add Comment

My sis­ter had an expe­ri­ence while rais­ing her three-year-old son that has given me some perspective.She was try­ing to explain the impor­tance of rules in the house­hold and said, “These are the rules!Do you under­stand the rules?”My nephew looked back at her with a side­ways glance and said, “Rules?I like Cin­na­mon Rules!”

The release...

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Kara Swisher Interviews Efficient Frontier & Context Optional

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 31, 2011 · Add Comment

 

We were thrilled to have Kara Swisher of All Things Dig­i­tal inter­view our fear­less lead­ers, Kevin Baren­blat and David Karn­st­edt in Con­text Optional’s Maiden Lane office last week. Armed with (and might we add already nos­tal­gic for) her Flip cam­era, Swisher lead off with the essen­tial ques­tion: What was the goal of bring­ing the...

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Mobile Solution Series: Advanced Mobile Traffic Analysis [Advanced Solutions]

Analytics · By Pearce Aurigemma On May 31, 2011 · Add Comment

Update: As of Site­Cat­a­lyst v15.2 Device Type is avail­able by default.  You will no longer need this solu­tion for that report.  You can still use the data avail­able for other cus­tom solutions.

It is not often that I get very excited about a new solu­tion, mainly because most of the advanced solu­tions we cre­ate only...

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Building your Facebook fan base: Tips for CMOs

Digital Advertising, Digital Marketing, Social Media · By Efficient Frontier On May 26, 2011 · Add Comment

Roger: “So do you like me or like-like me?”

JWoww: “Like-like.”

–Jer­sey Shore

JWoww seri­ously digs Roger; she “like-likes” him. A “like” would not have suf­ficed to com­mu­ni­cate her intent — some­thing more had to be said. That is why Roger asked for clar­i­fi­ca­tion. It is this basic insight that CMOs have to under­stand if they...

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