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What’s the buzz behind the Marketing Channel Reports?

Analytics · By Laura Chase On March 31, 2013 · Add Comment
Marketing Channels

One of my favorite fea­tures of Site­Cat­a­lyst is the Mar­ket­ing Chan­nels report. The Mar­ket­ing Chan­nels report is con­fig­ured in the Admin con­sole and will auto­mat­i­cally bucket cam­paigns and exter­nal traf­fic sources into a chan­nel based traf­fic and con­ver­sion report. A 12 part blog post series will doc­u­ment how to set up the Mar­ket­ing Chan­nels reports,...

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Point of Sale: Retail & Travel Weekly #27

Retail & Travel · By Derek Tangren On March 29, 2013 · Add Comment
cashregister

Start­ing this week I’ll be tak­ing over respon­si­bil­ity for the weekly Point of Sale links of inter­est from my col­league, Michael Hal­brook. Con­tinue to check in each Fri­day for the weekly roundup of link of inter­est in Retail & Travel from the thought lead­ers on our retail & travel con­sult­ing team. Here are this...

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Replies & Ranks: How Facebook’s New Commenting System Impacts Marketers

Social Media · By Lauren Friedman On March 28, 2013 · Add Comment

Thread­ing con­ver­sa­tions? Bring­ing the con­tent that’s most engag­ing to the fore­front? Seems pretty straight­for­ward to us. But this new thread­ing and rank­ing sys­tem Face­book is test­ing could have some inter­est­ing impli­ca­tions (and ben­e­fits!) for brands.

Face­book is rolling out a new com­ment­ing sys­tem that includes direct “reply” capa­bil­i­ties and a rank­ing algo­rithm that dri­ves the...

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HTML5 Video Measurement

Analytics, Media & Entertainment · By Marijka Engel On March 26, 2013 · Add Comment
video7-player

 This post is part of an on-going series on video mea­surement tips, tricks, and best practices.

HTML5 video player tech­nol­ogy is gain­ing pop­u­lar­ity because the player tech­nol­ogy is sup­ported across more browsers and devices than any other video player tech­nol­ogy. In this post, we will look at how to imple­ment video mea­sure­ment for a...

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Swisscom AG uses Adobe Target solution within Adobe Marketing Cloud to continually optimize customer experiences.

Personalization · By Mark Boothe On March 26, 2013 · Add Comment

The largest telecom­mu­ni­ca­tions provider in Switzer­land believes test­ing is the key to opti­miz­ing busi­ness via the web.

Swiss­com AG con­tin­u­ally tests and retests web­pages using the Adobe Tar­get solu­tion within Adobe Mar­ket­ing Cloud. Always striv­ing to deliver the best pos­si­ble cus­tomer expe­ri­ence, no detail is too small for mod­i­fi­ca­tion. In fact, by using mul­ti­ple...

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Getting Started Checklist — How to Set Your Organization up for Success with Your First Test

Conversion Optimization · By Andrew Anderson On March 25, 2013 · Add Comment

As per­son­al­iza­tion and test­ing con­tin­ues to become more and more main­stream you are start­ing to see a whole slew of groups that are being intro­duced to test­ing, or who may believe they have more func­tional opti­miza­tion knowl­edge then real­ity. So many groups would get be bet­ter off if they just avoided a num­ber of com­mon...

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Cross Platform Analysis with Adobe Analytics

Mobile · By Laura Chase On March 25, 2013 · Add Comment
Desktop Visits by Mobile App Segments

Does my Mobile App can­ni­bal­ize my Desk­top Traffic?

This is one of the big ques­tions that mobile mar­keters think about with cross plat­form analy­sis. Most of the time we assume that the mobile chan­nel is tak­ing vis­i­tors away from the desk­top chan­nel. A robust solu­tion using Adobe Insight can marry data across plat­forms...

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Point of Sale: Retail & Travel Weekly #26

Retail & Travel · By Michael Halbrook On March 22, 2013 · Add Comment

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

Con­sumers Have Never, Ever Had It This Good [BI Retail] Mobile Shop­ping Catches on with Afflu­ent Con­sumers [eMarketer] More con­sumers hop online for Easter [Inter­net Retailer] Loy­alty: Earn...
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March (Release) Madness: Correlations, Processing Rules, and More

Analytics · By Ben Gaines On March 21, 2013 · 1 Comment

March might be my favorite month of the year. It usu­ally starts, as it did a few weeks ago, with Adobe Sum­mit, which is always a great time for learn­ing, net­work­ing, and shar­ing our vision of the future of dig­i­tal mar­ket­ing. Then March con­tin­ues with the NCAA Men’s Bas­ket­ball Tour­na­ment, my favorite sport­ing event of...

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Step Up Your Adobe Discover Game: 3 Advanced Techniques

Analytics · By Brian Au On March 20, 2013 · Add Comment
CalcMetricBuilderEX

I have observed that Adobe Dis­cover at times opens up such a wide range of options that a num­ber of the advanced fea­tures do not stand­out to users. In the below three cases I aim to high­light sev­eral of these advanced tech­niques through a walk­through of the tool access steps and poten­tial busi­ness appli­ca­tions. Dis­cover...

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