Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
  • Digital Index
  • Mobile

Advanced Campaign Targeting Now for Main Street

Digital Advertising, Social Media · By Rebecca Kaykas-Wolff On March 19, 2013 · Add Comment
1- Twitter Campaign

On Mon­day, Twit­ter announced the avail­abil­ity of its enhanced tar­get­ing capa­bil­i­ties to small busi­ness and self-service adver­tis­ers. For some time, select large brand adver­tis­ers and tech­nol­ogy part­ners, like Adobe, have been able to tar­get cam­paigns through Twit­ter by inter­est group and device type. This is part of Twitter’s Advanced Cam­paign toolkit that select...

Read More →

Point of Sale: Retail & Travel Weekly #25

Retail & Travel · By Michael Halbrook On March 15, 2013 · Add Comment

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

U.S. e-commerce to grow 13% in 2013 [Inter­net Retailer] For­rester: U.S. Online Retail Sales to Hit $370 Bil­lion by 2017 [Mashable] Adver­tis­ers oppose Mozilla’s pro­posed pri­vacy changes [Inter­net Retailer]...
Read More →

SiteCatalyst Pin​ter​est​.com Referrer Based Reporting & Segmentation

Analytics, Digital Marketing, Social Media · By Brian Au On March 14, 2013 · Add Comment
PinterestFlteringOptions

The con­tent shar­ing ser­vice site Pin​ter​est​.com has emerged as a con­sis­tent strong sales-driving refer­rer for a num­ber of sites. In this blog post I will review Pin­ter­est track­ing and report­ing meth­ods right out of stan­dard reports in Site­Cat­a­lyst through refer­ring domain, iso­lated pin refer­rers, and non-pin refer­rers. The seg­men­ta­tion fea­tures of Site­Cat­a­lyst v15 pro­vide fur­ther...

Read More →

Flash Video Measurement

Analytics, Digital Marketing, Media & Entertainment · By Marijka Engel On March 14, 2013 · Add Comment
video6-sailing

This post is part of an on-going series on video mea­sure­ment tips, tricks, and best practices.

Flash based video play­ers con­tinue to be the most com­mon type of video player on-line today, and they are a good start­ing point for a col­lec­tion of blog posts on how to imple­ment Adobe Ana­lyt­ics for spe­cific player...

Read More →

Measuring Impact of Tumblr with Adobe Social and Adobe Analytics

Analytics, Social Media · By Steve Wirig On March 13, 2013 · 1 Comment
Screen Shot 2013-03-13 at 2.49.46 PM

With so much dif­fi­culty in mea­sur­ing the value of social pro­grams and plat­forms, Tum­blr is a bless­ing from the Social Plat­form heavens.

Tum­blr pages are cus­tomiz­able and there­fore allows for a num­ber of mea­sure­ment method­olo­gies that most 3rd party social plat­forms do not.  Ulti­mately, this means we are able to have...

Read More →

What Does the New Facebook News Feed Layout Mean For Social Marketers?

Social Media · By Jordan Enright-Schulz On March 13, 2013 · 9 Comments
FB_new_mobile_web

Last week, Face­book announced a new lay­out of the Face­book Home Page designed to reduce clut­ter, make sto­ries more visual and engag­ing, and help users sort through the flood of sto­ries to find those they are most inter­ested in. The change seems sure to ben­e­fit users, but many of our cus­tomers are ask­ing us how...

Read More →

Under the Hood with Adobe Analytics and Adobe Analytics Premium

Analytics · By Ben Gaines On March 12, 2013 · 2 Comments
mc_analytics_1024

Last Octo­ber, our SVP and GM, Brad Rencher, made a big announce­ment on his blog: five core solu­tions within Adobe Mar­ket­ing Cloud. I’m priv­i­leged to work on one of those solu­tions: Adobe Ana­lyt­ics. In this post, I’ll dis­cuss in a bit more depth what Adobe Ana­lyt­ics is, how it will ben­e­fit...

Read More →

What is Mobile Cohort Analysis and why should you use it?

Mobile · By Laura Chase On March 11, 2013 · Add Comment
Mobile App Cohort Analysis

Cohort Analy­sis is one of the hot top­ics around mobile app ana­lyt­ics and great way for mar­keters to keep a pulse on cus­tomer loy­alty and app churn rate. Cohort Analy­sis is used to look at cer­tain groups of users and fol­low­ing their behav­ior over time. For exam­ple, a new restau­rant may want to see if...

Read More →

Aspirations of Greatness

Digital Index · By Tamara Gaffney On March 8, 2013 · Add Comment
Best of the Best cover

Thou­sands of the world’s best dig­i­tal mar­keters came together this week in Salt Lake City to attend our annual dig­i­tal mar­ket­ing con­fer­ence, Adobe Sum­mit.  These dig­i­tally savvy mar­keters are ahead of the pack.   Their mar­ket­ing mis­sion:  to become the best of the best.

While some dig­i­tal mar­keters might focus on...

Read More →

Point of Sale: Retail & Travel Weekly #24

Retail & Travel · By Michael Halbrook On March 8, 2013 · Add Comment
cashregister

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

Track­ing the evo­lu­tion of the mod­ern retail orga­ni­za­tion [Shop​.org blog] Inside The Mobile Show­room­ing Threat That’s Chang­ing The Retail Indus­try [Busi­ness Insider] Mobile Show­room­ing Leads To In-Store...
Read More →
Page 8 of 110« First«...678910...203040...»Last »
  • Top Stories

    • Tablets trump smartphones in global website traffic8
    • If Content is King, Video is Heir to the Throne6
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Anxiously Engaged: Integrating Media Optimizer and SiteCatalyst
      Mid last year, we here on the Adobe Media Optimizer (AMO) team […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.