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Why we do what we do: What do you Really Know? Dunning – Kruger Effect

Conversion Optimization · By Andrew Anderson On March 4, 2013 · Add Comment

Most peo­ple are famil­iar with the famous Bertrand Rus­sell Quote, “The whole prob­lem with the world is that fools and fanat­ics are always so cer­tain of them­selves, and wiser peo­ple so full of doubts.” The chal­lenge is how would you under­stand where you are in that par­a­digm? Are you the fool or are you...

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Why Adobe Social 3.0 Rocks

Social Media · By Lawrence Mak On March 1, 2013 · Add Comment
New Adobe Social Campaigns Overview

Adobe Takes the Next Step to Evolve Social Mar­ket­ing for Businesses

Today I’m excited to announce our newest ver­sion of Adobe Social. What’s new? A lot! We have com­pletely over­hauled the user expe­ri­ence with a focus on seam­lessly con­vert­ing social data into busi­ness insight. We have also reimag­ined the social marketer’s day-to-day work­flow to...

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Point of Sale: Retail & Travel Weekly #24

Retail & Travel · By Michael Halbrook On March 1, 2013 · Add Comment

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

How “dig­i­tal” fits into today’s retail orga­ni­za­tion [Shop​.org Blog] These Retail­ers Face Most Risk From Amazon’s ‘Show­room­ing’ Mobile Cus­tomers [BI Advertising] BII REPORT: The Rise Of The...
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Adobe Target Arms Marketers with Personalization Firepower

Personalization · By Kevin Lindsay On February 28, 2013 · Add Comment
Adobe Target blog image

Over the past year, I’ve been pleased to see that our cus­tomers are becom­ing increas­ingly more sophis­ti­cated with their online per­son­al­iza­tion strate­gies. When­ever I meet with lead­ing retail­ers, banks and media com­pa­nies, I am blown away by how they are lever­ag­ing their ana­lyt­ics data to seg­ment their vis­i­tors in order to deliver the most rel­e­vant...

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Navigating Video Measurement Analysis

Analytics, Media & Entertainment · By Marijka Engel On February 27, 2013 · Add Comment
Sailing_compass

This post is part of an on-going series on video mea­sure­ment tips, tricks and best practices.

Site­Cat­a­lyst pro­vides an ocean’s-worth of data, but find­ing your way to the best analy­sis can be a chal­lenge.  For video mea­sure­ment, a few key met­rics can be a com­pass to guide you towards analy­sis gold.  In my last...

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Adobe First To Market With Support for Google Enhanced Campaigns

Digital Advertising, Search Engine Marketing · By Bill Mungovan On February 27, 2013 · 2 Comments
Enhanced Campaigns

Google recently announced a set of major changes to AdWords with their new Enhanced Cam­paigns, and we are excited to be ahead of the mar­ket as the first dig­i­tal adver­tis­ing plat­form provider to sup­port these new set­tings. Changes to Enhanced Cam­paigns such as set­ting a mobile bid mod­i­fier and adding mobile-preferred cre­ative can...

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Adobe AudienceManager and Yieldex Combine Forces to Increase Ad Revenues with Enhanced Audience Targeting

Digital Advertising, Digital Marketing · By Chris Robison On February 25, 2013 · Add Comment

We’re excited to be col­lab­o­rat­ing with Yieldex, the lead­ing provider of inven­tory and rev­enue man­age­ment solu­tions for dig­i­tal pub­lish­ers, to help pub­lish­ers like Scripps Net­works Inter­ac­tive match avail­able ad con­tent with adver­tis­ers’ desired audi­ence seg­ments. As announced today by Yieldex, the inte­gra­tion of Adobe Audi­ence­M­an­ager, our data man­age­ment plat­form (DMP) that...

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The Road to Greatness: The Do’s and Don’ts of Expanding Optimization Throughout your Organization

Conversion Optimization · By Andrew Anderson On February 25, 2013 · Add Comment

One of the great frus­tra­tions of an opti­miza­tion group can be work­ing with other groups to build out and opti­mize their cur­rent ini­tia­tives. While the nat­ural out­come of this frus­tra­tion is shy away and just to hand all con­trol of test­ing to each group, result show...

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The price was right

Analytics, Digital Index · By Tyler White On February 22, 2013 · Add Comment
Lovebird'sProcrastinate

Two weeks ago we put out a pre­dic­tion regard­ing US online spend­ing for Valentine’s Day: “You CAN Put a Price on Love” to the tune of $500 million.

Mar­keters inter­ested in the power and use­ful­ness of pre­dic­tive ana­lyt­ics will be inter­ested in see­ing the actual results vs. our pre­dic­tion (below). The model ended up...

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Get Social at Adobe Summit

Social Media · By Emi Hofmeister On February 22, 2013 · Add Comment

Since the gen­eral release of Adobe Social this past Sep­tem­ber, we have seen sig­nif­i­cant cus­tomer adop­tion by a wide array of com­pa­nies, including:

Retail - Gui­tar Center Travel & Tourism — Cae­sars Entertainment Auto­mo­tive — Kel­ley Blue Book High-tech BtoB — Com­puter Sci­ences Corp

As we’ve engaged with these cus­tomers, it has become...

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