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A Tale of Three Dataset Schemas [Analysis with Insight]

Analytics · By Michael Halbrook On July 14, 2009 · 6 Comments

When the solu­tion now called Omni­ture Insight became part of the Omni­ture Suite last year, mar­keters gained the pow­er­ful oppor­tu­nity to inte­grate exist­ing web (Site­Cat­a­lyst) data with other data points, includ­ing offline data. Many Omni­ture cus­tomers have already taken advan­tage of this oppor­tu­nity and are prov­ing that the “sky is the limit” as far...

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Five Times to Test: 1 — When you need to optimize beyond the click

Digital Marketing · By Brig Graff On July 10, 2009 · 3 Comments

I have known a lot of com­pa­nies that spend a tremen­dous amount of time on their ana­lyt­ics. They tweak their tags, they build cus­tom dash­boards, they set up auto­mated report­ing, and they have busi­ness ana­lysts doing stud­ies in the data on a reg­u­lar...

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Will Data-Driven Organizations Please Stand Up

Analytics · By Brent Dykes On July 9, 2009 · 8 Comments

After exper­i­ment­ing with my own per­sonal blog over the past year, I fig­ured it was about time that I ven­tured into the world of cor­po­rate blog­ging. Some of you may have had the oppor­tu­nity of attend­ing my Omni­ture Sum­mit 2009 pre­sen­ta­tion on the “7 Keys to Cre­at­ing a Data-Driven Orga­ni­za­tion”. Oth­ers of you may...

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VISTA Solution– Google Search Rank

Analytics · By Pearce Aurigemma On July 7, 2009 · 14 Comments

Omni­ture recently announced that it would offer a Com­pli­men­tary VISTA solu­tion to any com­pany that requested it, allow­ing Google nat­ural search page rank­ing to be passed into a vari­able when­ever it occurs in the refer­ring URL. This is the first time that Omni­ture has offered a VISTA solu­tion...

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No Free Lunch – Embracing the Analytics “Journey”

Analytics · By Kiran Ferrandino On July 7, 2009 · 3 Comments

My old high school Cross-Country Coach, Wal­ter Miller, used to tell us (usu­ally around our 6th mile at 6:45 AM in the morn­ing), “There is no such thing as a free lunch!” While I did not always...

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Blending Art & Science: Quality of Search Testing

Personalization · By Michael Klein On July 2, 2009 · 1 Comment

Out in the field I’m see­ing that a good num­ber of mer­chants and mar­keters using our mer­chan­dis­ing tool are stretched a lit­tle thin and barely have time to do any more than look at their “failed” or “null” searches. Well, if that’s you, you’re not alone.

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Build Your ‘Bremando’ Army: Real-Time Creative Services

Digital Marketing · By Steve Gustavson On June 30, 2009 · 4 Comments

Hav­ing an in-house cre­ative ser­vices team has been viewed as a lux­ury to mid-market com­pa­nies, or a bur­den to the enter­prise. “Our agency does that…” Right, and you pay for it in money and time. The tra­di­tional pro­ce­dure is to hire an out­side agency, or con­trac­tor (usu­ally Web first, print sec­ond) to han­dle your...

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SiteCatalyst de-duplication and American football

Analytics · By Ben Gaines On June 29, 2009 · 3 Comments

One of the most dif­fi­cult con­cepts to explain hap­pens to be one of the most fre­quently asked ques­tions that my col­leagues and I receive from Site­Cat­a­lyst users. There are sev­eral iter­a­tions of this ques­tion, each with roughly the same answer:

Why doesn’t the sum total of vis­its from each line item in the Pages report...
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Omniture Launches Partner Enablement API and Developer Sandbox

Digital Marketing · By Jeff Minich On June 25, 2009 · Add Comment

Today Omni­ture announced the release of a new Part­ner Enable­ment API and devel­oper sand­box beta. The new tech­nol­ogy allows part­ners to unlock value for joint cus­tomers through the devel­op­ment of appli­ca­tions that lever­age or add to the approx­i­mately 1 tril­lion trans­ac­tions mea­sured by Omni­ture each quar­ter. Here are high­lights from this beta release:

Part­ner Enable­ment...

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Measuring “logged in” visitors without cookies

Analytics · By Ben Gaines On June 22, 2009 · 6 Comments

Recently, I par­tic­i­pated in a great lit­tle con­ver­sa­tion on Twit­ter regard­ing how to han­dle a very spe­cific report­ing need. A user asked how he could tie indi­vid­ual user IDs on his site back to data from the user’s first visit. For exam­ple, this user needs to see the orig­i­nal entry page for var­i­ous users. This...

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