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Excellent Blog Post — Getting More from your Omniture Implementation.

Analytics · By Pearce Aurigemma On June 16, 2009 · 7 Comments

A coworker sent me a link to a blog post about Get­ting More from your Omni­ture Imple­men­ta­tion by Gary Angel the pres­i­dent and CEO of Sem­phonic.  The post is well thought-out, clear and hon­est about the ben­e­fits and some caveats of VISTA solu­tions.  The first VISTA solu­tion he...

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Unified Sources — The DB VISTA solution that makes other VISTA solutions cower in fear

Analytics · By Pearce Aurigemma On June 9, 2009 · 12 Comments

Uni­fied Sources is one of Engi­neer­ing Ser­vices most pop­u­lar VISTA solu­tions, it is also one of most com­plex rules we develop.  As you can imag­ine with the pop­u­lar­ity and com­plex­ity we receive a lot of ques­tions, some I hope to clar­ify here.

What is Uni­fied Sources?
Sim­ply put it is a com­bi­na­tion of the cam­paigns...

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Managing implementation on multiple sites

Analytics · By Ben Gaines On June 8, 2009 · 7 Comments

A fel­low Site­Cat­a­lyst user recently asked me via Twit­ter how best to man­age deploy­ment on mul­ti­ple sites. Many com­pa­nies oper­ate sev­eral dis­tinct web sites; con­sider a firm that owns mul­ti­ple brands. If I own BrandA and BrandB, the odds are that each of these brands will have its own site.

This can become prob­lem­atic as the...

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Bing: A Welcome Addition to the Search World

Search Engine Marketing · By Bill Mungovan On June 3, 2009 · 5 Comments

I decided to give Bing 100% of my searches for one week to see if they’d con­vert me, and I’m happy to say that three days in I’m very impressed. Much has been writ­ten about the spe­cific fea­tures but I’m not only impressed with those (more on that below), I’m impressed with their entire approach.

...
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The Future of Web Analytics is…Online Analytics!

Analytics · By Matt Langie On June 3, 2009 · 4 Comments

Last week was a pretty big week for the Web Ana­lyt­ics indus­try. With the pub­li­ca­tion of the For­rester Research US Web Ana­lyt­ics Fore­cast 2008 by John Lovett, we learned the rel­a­tive matu­rity of the mar­ket today and where adop­tion is headed over the next 5 years. There are cer­tainly some inter­est­ing find­ings in John’s report-despite...

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Notes on measuring Microsoft Bing traffic

Analytics · By Ben Gaines On June 3, 2009 · 9 Comments

Microsoft released its new search engine, Bing, this past Mon­day (two days ahead of sched­ule). For­tu­nately, Omniture’s Prod­uct Man­age­ment and Engi­neer­ing teams were ready for the release, mak­ing report­ing on traf­fic gen­er­a­tion via Bing avail­able in Site­Cat­a­lyst and other tools in the Online Mar­ket­ing Suite imme­di­ately. (You can read the press release here.)...

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Implementing Facebook app measurement

Analytics · By Ben Gaines On June 1, 2009 · Add Comment

I’m wor­ried that many of you will be dis­ap­pointed with this blog post. Why? In the past, I’ve tried to tackle the really com­plex imple­men­ta­tion issues and ques­tions that you might not have seen any­where else. Some of them have been beyond hairy, fraught with gotchas and caveats and warn­ings galore.

This one? Not so...

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Engineering Services [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On May 29, 2009 · 10 Comments

While Omni­ture Site­Cat­a­lyst pro­vides tons of capa­bil­i­ties right out-of-the-box, there are times when clients want to do some advanced things that are not com­mon enough to be rolled out to all Site­Cat­a­lyst users.  As we have dis­cussed in the past, many of these more unique items end up being JavaScript plug-ins cre­ated by...

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Code version H.20.3 released

Analytics · By Ben Gaines On May 26, 2009 · 8 Comments

Some of you may have noticed in the Code Man­ager within the Admin Con­sole that H.20.3 code is now avail­able. A num­ber of users have asked me about it on Twit­ter, so I’m mak­ing it a goal to briefly dis­cuss each code release as soon as it becomes avail­able right here. Over time, hope­fully this...

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Merchandising Tip #1: Auto-Ranking “Best” and “Worst” Values

Personalization · By Michael Klein On May 26, 2009 · 1 Comment

I want to share a use­ful tip about Auto-Ranking since an increas­ing num­ber of Omni­ture Mer­chan­dis­ing cus­tomers are tak­ing advan­tage of this fea­ture. For those of you who are new to Omni­ture Mer­chan­dis­ing, Auto-Ranking is a means to use prod­uct data cap­tured by ana­lyt­ics to adjust the rank­ing of site...

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