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SES, or “Someone Examine Strategies”

Search Engine Marketing · By Chris Zaharias On August 7, 2009 · 3 Comments

I don’t know about you, but I dis­like the word ‘strat­egy’. It’s right up there with ‘skill sets’, ‘engage­ment’, ‘syn­er­gies’ and ‘lever­age’, words busi­nesses often use to invoke and asso­ciate with the aura of higher thought. With Search Engine Strate­gies San Jose, the world’s largest search mar­ket­ing con­fer­ence, upon us next week it occurs to...

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Bremandos: Creative Mastery of Demand

Digital Marketing · By Steve Gustavson On August 6, 2009 · Add Comment

Find Com­fort in the Uncomfortable

Cre­ative teams should mas­ter the broad prin­ci­ples of demand. I know, this is uncom­fort­able ter­ri­tory for most design­ers. Cre­atives don’t like to be put into a box, and they def­i­nitely don’t want to be told their ideas aren’t rel­e­vant. It’s just sup­posed to look awesome-right? Unfor­tu­nately no, ‘awe­some­ness’ is just...

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Under the hood with “negative revenue”

Analytics · By Ben Gaines On August 6, 2009 · 1 Comment

How should we han­dle online mea­sure­ment of rebates, dis­counts, and coupons? It’s an impor­tant ques­tion, espe­cially for online retail­ers imple­ment­ing Site­Cat­a­lyst. Not only do these data fac­tor into your bot­tom line, but they can pro­vide mean­ing­ful insight into your user expe­ri­ence. Let me begin by telling you how not to do it:

Do not do it...

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Has an Executive Sponsor Got Your Back?

Analytics · By Brent Dykes On July 30, 2009 · 5 Comments


In the off­beat com­edy “Napoleon Dyna­mite”, Napoleon learned the impor­tance of the buddy sys­tem from Rex, a self-defense instruc­tor. “[At] Rex Kwon Do, we use the buddy sys­tem. No more fly­ing solo. You need some­body watch­ing your back at all times!” In terms of your company’s web ana­lyt­ics pro­gram — whether...

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Omniture Developers Drive Social Media Measurement

Analytics · By Jeff Minich On July 30, 2009 · Add Comment

With the release of our Gen­e­sis APIs last year, Omni­ture put the power to build inno­v­a­tive exten­sions and inte­gra­tions for our prod­ucts in the hands of indi­vid­ual devel­op­ers. Through this effort we expected to speed up inno­va­tion and broaden cus­tomers’ abil­ity to mea­sure and opti­mize across both exist­ing and emerg­ing chan­nels in the ever-changing online...

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Breaking Down the Microsoft and Yahoo! Deal

Search Engine Marketing · By Bill Mungovan On July 30, 2009 · 4 Comments

[Cus­tomer Notice: The Yahoo!/Microsoft rela­tion­ship will have no impact on Omni­ture cus­tomers or part­ners. Your track­ing and ad man­age­ment will con­tinue to work prop­erly, and we will alert you if there are any changes.]

In case you hadn’t heard, Yahoo! and Microsoft are com­bin­ing their search busi­nesses, at least for the next 10 years....

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The implementation side of Palm Pre app measurement

Analytics · By Ben Gaines On July 28, 2009 · 2 Comments

I love mobile apps. They are my nearly con­stant com­pan­ions. At lunch, I can get caught up on the news I missed dur­ing the morn­ing. On the drive home from work, I get stream­ing music from all over the world (and, dur­ing the sum­mer, the live Red Sox radio feed I des­per­ately crave). And after...

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Measuring mobile user actions in SiteCatalyst

Analytics · By Ben Gaines On July 22, 2009 · 9 Comments

In a pre­vi­ous post, I described cus­tom link track­ing, its var­i­ous uses, and imple­men­ta­tion tech­niques. Link track­ing is awe­some because it opens up a wide vari­ety of data points and user expe­ri­ence aspects that can’t always be tracked on page loads. But every­thing hinges on the s.tl() func­tion, which is part of the...

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Sure, Keep Your Data [Analysis with Insight]

Analytics · By Michael Halbrook On July 21, 2009 · 1 Comment

Last Fri­day, I noticed some­one on Twit­ter ask “Omni­ture is awe­some, but… We want to track an appli­ca­tion where we can’t have a third party get­ting per­sonal cus­tomer info. Any Ideas?”

The answer was obvi­ous to me, but I real­ize that for most of our cus­tomers, accus­tomed to hav­ing their data for most parts of...

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PRE-view of Mobile App Measurement Capabilities for the Latest PALM Device

Analytics · By Jeff Minich On July 21, 2009 · Add Comment

The evo­lu­tion of Mobile devices and their adop­tion growth con­tinue at a tor­rid pace. With over 40 mil­lion devices sold, 50,000+ apps devel­oped, and over 1 Bil­lion app down­loads, the iPhone has re-defined an indus­try and for­ever altered peo­ples’ expec­ta­tions about what a mobile device can be…There is an iPhone app for just about everything…you...

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