Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
  • Digital Index
  • Mobile

Integrating Twitter Into Web Analytics [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 23, 2009 · 27 Comments

At last week’s annual Omni­ture Sum­mit, there was a lot of buzz about social media and Twit­ter specif­i­cally.  In my Site­Cat­a­lyst Power User ses­sion, one of the things I cov­ered was an idea about how you can lever­age Omni­ture Site­Cat­a­lyst to mon­i­tor your company’s brand rep­u­ta­tion in tools like Twit­ter.  This...

Read More →

Alerts [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 15, 2009 · 9 Comments

While Alerts are not overly com­pli­cated, I am amazed how many cus­tomers I meet who are not using them. After all, once you set a large num­ber of met­rics by which to eval­u­ate your online busi­ness, who wants to spend all day check­ing to see if they go up or down when you can have Site­Cat­a­lyst auto­mat­i­cally inform...

Read More →

Bounce Rates [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 10, 2009 · 16 Comments

In a recent post by Avinash Kaushik on his blog, some ques­tions arose about how to create/use Bounce Rates in Site­Cat­a­lyst, which are “out-of-the-box” metrics in some other tools.  I will use this post to answer these questions.

Ques­tion #1 - How Do I Cre­ate a Bounce Rate Met­ric in Site­Cat­a­lyst?
By...

Read More →

Calculated Metrics [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 10, 2009 · 4 Comments
In this post, I will review Site­Cat­a­lyst Cal­cu­lated Met­rics to be sure that all of you out there know about them and how they can be used.   What Are Cal­cu­lated Met­rics?
Cal­cu­lated Met­rics are Site­Cat­a­lyst met­rics that are derived from exist­ing met­rics within your report suite.  Using com­mon oper­a­tors such as addi­tion, sub­trac­tion, mul­ti­pli­ca­tion...
Read More →

Testing Social Media Traffic

Personalization · By Lily Chiu On February 10, 2009 · 2 Comments

I have a con­fes­sion to make: I’m not a Twit­ter­holic. Not even close. I could shut Tweet­Deck down for a few days and con­tinue stum­bling blindly through my life with­out the tweets of friends and strangers stream­ing by out of the cor­ner of my eye. But I digress.

Twit­ter has taught me there is a...

Read More →

Event Serialization [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 8, 2009 · 2 Comments

While there is not much to the topic of Event Seri­al­iza­tion, I have run into numer­ous clients who did not know that it existed so I thought that it would merit a brief men­tion here on the blog.  This short post will cover the main things you need to know about Event Serialization.

What is...

Read More →

Google Testing AJAX on Search Results Pages

Search Engine Marketing · By Bill Mungovan On February 4, 2009 · 4 Comments

Google has launched a test on a small per­cent­age of its users to try and find bet­ter ways to serve their search results. This test involves the use of AJAX which in some cases pre­vents ana­lyt­ics pack­ages from pick­ing up the Google refer­rer data. Although this test only impacts a small per­cent­age of Google’s traf­fic...

Read More →

Plug-ins [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 1, 2009 · 6 Comments

One of the top­ics I dis­cussed in my Site­Cat­a­lyst Sum­mit pre­sen­ta­tion last year was JavaScript plug-ins.  Not being super-technical myself, the best I can do to explain these plug-ins is that they are addi­tional snip­pets of code you add to your Site­Cat­a­lyst .js file that allow you to add func­tion­al­ity.  One of the...

Read More →

Transaction ID [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On January 28, 2009 · 3 Comments

In our last post on Data Sources, we dis­cussed how you can aug­ment your online data by inject­ing offline (or non-web online data) into your Site­Cat­a­lyst data set.  This post will build upon this topic by cov­er­ing one of the most pow­er­ful new fea­tures of Site­Cat­a­lyst, Trans­ac­tion ID.

What is Trans­ac­tion ID
So what...

Read More →

Testing Affiliate Reinforcement Messaging

Personalization · By Brian Hawkins On January 27, 2009 · 2 Comments

One of my favorite opti­miza­tions that I like to roll out with a new client is affiliate-messaging rein­force­ment. All too often, new client engage­ments are with folks that have never tested or are new to the func­tion­al­ity that is avail­able from test­ing. Test­ing affiliate-messaging rein­force­ment is a rel­a­tively sim­ple test to get up and...

Read More →
Page 96 of 110« First«...102030...9495969798...110...»Last »
  • Top Stories

    • Tablets trump smartphones in global website traffic8
    • If Content is King, Video is Heir to the Throne6
    • Point of Sale: Retail & Travel Weekly #322
    • Samsung smartphones gain popularity with Europeans2
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Breaking the Rules in Behavioral Targeting – Part I
      In the constantly changing world of digital marketing, segmenting your audience using […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.