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Personalizing the Online Experience: Allurent & Partnership with Omniture Part II

Digital Marketing · By Christopher Parkin On January 5, 2009 · Add Comment

I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent deliv­ers inno­v­a­tive Rich Inter­net Appli­ca­tion (RIA) capa­bil­i­ties that drive impres­sive busi­ness results for online retail­ers like Bor­ders. I wanted to find out more about Allurent’s sig­na­ture shop­ping expe­ri­ences — and how they inte­grate with Omni­ture to pro­vide a com­pre­hen­sive view...

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Measuring the Impact of RIAs: Allurent & Partnership with Omniture Part I

Digital Marketing · By Christopher Parkin On January 5, 2009 · 1 Comment

I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent deliv­ers inno­v­a­tive Rich Inter­net Appli­ca­tion (RIA) capa­bil­i­ties that drive impres­sive busi­ness results for online retail­ers like Bor­ders. As Allurent recently part­nered with Omni­ture, I wanted to find out more about Allurent’s sig­na­ture shop­ping expe­ri­ences — and how they...

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My 2009 Optimization Wish List

Personalization · By Lily Chiu On December 30, 2008 · 2 Comments

With 2009 pre­dic­tions whizzing around the web, I decided to write instead about what I’m wish­ing for in 2009. I’m hop­ing for an “if you build it, he will come” moment. With­out fur­ther ado…

1) Agen­cies Get On Board

Aside from the hand­ful of agen­cies that spe­cial­ize in test­ing and con­ver­sion opti­miza­tion, I’ve seen far less progress...

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SiteCatalyst Dashboards [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On December 29, 2008 · 2 Comments

As a web ana­lyst, you can do the best require­ments gath­er­ing, site tag­ging and report suite set-up, but if no one at your orga­ni­za­tion looks at the data you are pro­duc­ing, all of your effort is wasted.  For this rea­son, Omni­ture does its best to enable you to share the infor­ma­tion stored in Site­Cat­a­lyst with...

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The Consolidating Publisher Market And You

Search Engine Marketing · By Bill Mungovan On December 19, 2008 · 2 Comments

As more and more ad dol­lars come online in 2009, adver­tis­ers will nat­u­rally fol­low the con­sumers. So, where are the con­sumers? Or, to put it a finer point on it, who con­trols the largest share of ad units?

The Stan­dard Oil Of Online Adver­tis­ing?
Henry Blod­get writes in Sil­i­con Val­ley Insider that Google is...

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The Collaboration of Testing Ideas

Personalization · By Brian Hawkins On December 17, 2008 · 18 Comments

I thought for this post I would build on the theme of col­lab­o­ra­tion that Lily Chiu dis­cussed in her post It Takes a Test­ing Vil­lage. As a cit­i­zen of this Test­ing Vil­lage myself, I thought it could be help­ful to put together a list of web­site test ideas that I hope will be...

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Building Customer Loyalty with iPhone Apps

Analytics · By Matt Langie On December 17, 2008 · Add Comment

I’ve been a long time user of the RIM Black­berry mobile devices– dat­ing back to 1998 with some of their first 3-line LCD devices like the Bell­South Inter@ctive Pager. These early mes­sen­ger devices were truly just that– lit­tle brick key­boards with small screens only usable for instant push email mes­sag­ing as a 2-way pager....

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Despite Black Friday’s Strength, Prepare SEM Campaigns for Changed Buying Habits

Search Engine Marketing · By Chris Zaharias On December 16, 2008 · Add Comment

I’m hear­ing peo­ple say that Black Fri­day was good and that sales have risen year-over-year for this hol­i­day period. But mar­keters would do well to con­sider that this year’s Thanks­giv­ing fell 5 days later than last year. That means this year’s U.S. hol­i­day shop­ping sea­son is 15% shorter than it was last year (27 days...

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SiteCatalyst Interface Time-Savers [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On December 14, 2008 · 7 Comments

In this post I will men­tion some cool Site­Cat­a­lyst inter­face fea­tures that you may not be aware of, but could save you some time and avoid stress (just in time for the hol­i­days!).  My hope is that there are more out there that you may have found so please feel free to add them as...

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Five Ways to Segment or Target Your Optimizations

Personalization · By Brian Hawkins On December 10, 2008 · 3 Comments

Some of the great­est oppor­tu­ni­ties to opti­mize your web­site traf­fic lay in par­tic­u­lar seg­ments or chan­nels of traf­fic. At Omni­ture Dig­i­tal, we like to start off each engage­ment with a client by look­ing at the traf­fic that arrives at their site. We break down their traf­fic into seg­ments based on source and iden­tify oppor­tu­ni­ties to...

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