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SiteCatalyst and Twitter: The SAINT API Approach

Analytics · By Ben Gaines On March 3, 2009 · 1 Comment

In my last post, I dis­cussed how you can use the Omni­ture Data Inser­tion API along with the Twit­ter Search API to pass Twit­ter data into Site­Cat­a­lyst. Based on con­ver­sa­tions with a few read­ers, it seems that those of you who dove in and began devel­op­ing after read­ing Adam Greco’s post last week...

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Publishing Lists [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On March 1, 2009 · Add Comment

Have you ever cre­ated a Site­Cat­a­lyst report or an Excel­Client Dash­board only to find out that you need to make sev­eral dif­fer­ent ver­sions of the report/dashboard for dif­fer­ent audi­ences of peo­ple?  Per­haps you have dif­fer­ent geographies/countries in your busi­ness and they need the same exact report, but the data needs to come from a...

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A few more SiteCatalyst-Twitter tips

Analytics · By Ben Gaines On February 25, 2009 · 1 Comment

I know I promised that my next post would dis­cuss using the SAINT API in con­nec­tion with cap­tur­ing Twit­ter data—and that arti­cle is com­ing soon—but since Adam Greco’s post two days ago, he and I have been for­tu­nate enough to dis­cuss with many of you how you’re plan­ning to cap­ture and use Twit­ter...

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Advanced ROI Measurement Tactics, Part I: Online-Offline Revenue Tracking

Search Engine Marketing · By Chris Knoch On February 25, 2009 · 5 Comments

When folks at Omni­ture talk about the con­ver­gence of Site­Cat­a­lyst and Search­Cen­ter, you’ll hear us get pretty excited. There are so many things a com­pany can do by lever­ag­ing the data avail­able from Site­Cat­a­lyst with the power of our search product.

But some­times, all our excite­ment must seem like we’re spout­ing pie-in-the-sky ideas. Because what...

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Implementing Twitter Data Tracking in Omniture SiteCatalyst

Analytics · By Ben Gaines On February 24, 2009 · 18 Comments

Yes­ter­day, my col­league, Adam Greco, wrote an out­stand­ing post on the solu­tion he debuted last week at Omni­ture Sum­mit, which allows Twit­ter data to be pumped into Site­Cat­a­lyst, Dis­cover, Data Ware­house, etc. using the Omni­ture Data Inser­tion API. Today I’d like to clar­ify the how-to of the...

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Integrating Twitter Into Web Analytics [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 23, 2009 · 27 Comments

At last week’s annual Omni­ture Sum­mit, there was a lot of buzz about social media and Twit­ter specif­i­cally.  In my Site­Cat­a­lyst Power User ses­sion, one of the things I cov­ered was an idea about how you can lever­age Omni­ture Site­Cat­a­lyst to mon­i­tor your company’s brand rep­u­ta­tion in tools like Twit­ter.  This...

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Alerts [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 15, 2009 · 9 Comments

While Alerts are not overly com­pli­cated, I am amazed how many cus­tomers I meet who are not using them. After all, once you set a large num­ber of met­rics by which to eval­u­ate your online busi­ness, who wants to spend all day check­ing to see if they go up or down when you can have Site­Cat­a­lyst auto­mat­i­cally inform...

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Bounce Rates [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 10, 2009 · 16 Comments

In a recent post by Avinash Kaushik on his blog, some ques­tions arose about how to create/use Bounce Rates in Site­Cat­a­lyst, which are “out-of-the-box” metrics in some other tools.  I will use this post to answer these questions.

Ques­tion #1 - How Do I Cre­ate a Bounce Rate Met­ric in Site­Cat­a­lyst?
By...

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Calculated Metrics [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On February 10, 2009 · 4 Comments
In this post, I will review Site­Cat­a­lyst Cal­cu­lated Met­rics to be sure that all of you out there know about them and how they can be used.   What Are Cal­cu­lated Met­rics?
Cal­cu­lated Met­rics are Site­Cat­a­lyst met­rics that are derived from exist­ing met­rics within your report suite.  Using com­mon oper­a­tors such as addi­tion, sub­trac­tion, mul­ti­pli­ca­tion...
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Testing Social Media Traffic

Personalization · By Lily Chiu On February 10, 2009 · 2 Comments

I have a con­fes­sion to make: I’m not a Twit­ter­holic. Not even close. I could shut Tweet­Deck down for a few days and con­tinue stum­bling blindly through my life with­out the tweets of friends and strangers stream­ing by out of the cor­ner of my eye. But I digress.

Twit­ter has taught me there is a...

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