Last inning, we iden­ti­fied sev­eral dig­i­tal mar­ket­ing inno­va­tors who have made the all-star team using Adobe Tar­get. Not sur­pris­ingly, these play­ers have expanded their game beyond sim­ple A/B test­ing. Just as a pitcher might throw a fast­ball, a sinker, or a curve­ball depend­ing on the bat­ter, you need a whole spec­trum of plays to win. If you want to be an all-star and build a win­ning team, you need the tools to facil­i­tate those plays.

So ask your­self: Are you get­ting max­i­mum value from your tar­get­ing efforts? If the answer is no, how can you improve your results? Used in con­junc­tion with A/B test­ing, the fol­low­ing plays can increase site con­ver­sion and boost bottom-line rev­enue dramatically:

Mul­ti­vari­ate test­ing: Mul­ti­vari­ate test­ing is sim­i­lar to A/B test­ing, but enables mar­keters to test mul­ti­ple ele­ments simul­ta­ne­ously to exper­i­ment with dif­fer­ent com­bi­na­tions of con­tent and cre­ative to pro­duce the intended result.

Rec­om­men­da­tions and cross-selling: Sug­gest­ing prod­ucts and ser­vices that are related to items that a web­site vis­i­tor has viewed or pur­chased can be a pow­er­ful revenue-generating tool and build cus­tomer loyalty.

Auto­mated deci­sion­ing and tar­get­ing: Automat­ing site per­son­al­iza­tion with a real-time deci­sion­ing engine can be very effec­tive on high-traffic web­sites or pages with spe­cific offers such as home­pages, land­ing pages, and prod­uct pages.

These are just three of the many plays that opti­miza­tion all-stars use to win, and only Adobe Tar­get pro­vides all of the tools that dig­i­tal mar­keters need to play the game right.

If you’re inter­ested in max­i­miz­ing your website’s poten­tial but aren’t sure of the right opti­miza­tion meth­ods to use, check out the new, free Adobe Tar­get Value Nav­i­ga­tor and start cal­cu­lat­ing the con­ver­sion rate and rev­enue impact these meth­ods can have on your site.

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The Value Nav­i­ga­tor is an inter­ac­tive eval­u­a­tion tool that will help you assess how dif­fer­ent opti­miza­tion meth­ods can help improve your con­ver­sion rate and rev­enue. You can select var­i­ous opti­miza­tion meth­ods and exper­i­ment with dif­fer­ent sce­nar­ios to com­pare poten­tial con­ver­sion and rev­enue lift ranges across your website.

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At the end of your ses­sion, you’ll receive per­son­al­ized and action­able rec­om­men­da­tions on the spe­cific opti­miza­tion tac­tics that are most likely to gen­er­ate the great­est pro­jected con­ver­sion rate lift and rev­enue increase cus­tomized for your organization.

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The lift per­cent­ages you will see in the above steps are based on real results seen by the Adobe Con­sult­ing Ser­vices team across a spec­trum of com­pa­nies, indus­tries and sophis­ti­ca­tion lev­els. This tool will place you within a cer­tain range in that spec­trum based on your orga­ni­za­tional struc­ture and the types of opti­miza­tion meth­ods you plan to imple­ment. These are real lift ranges based on real com­pa­nies using a vari­ety of opti­miza­tion techniques.

No other tech­nol­ogy com­pany can give you this valu­able insight. Start now to get a cus­tomized set of opti­miza­tion rec­om­men­da­tions for your organization.

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