It’s all about the Hol­i­day sea­son for dig­i­tal mar­keters! As you strate­gize the switch from sum­mer sav­ings to gift-giving glee, incorporate these five rich expe­ri­ence tips in your Hol­i­day sea­son plan­ning to drive conversions:

1. Opti­mize the first page expe­ri­ence with engag­ing, rel­e­vant con­tent and incen­tives to con­vert your vis­i­tors into new or repeat buy­ers. From ani­mated ban­ners to inter­ac­tive rec­om­men­da­tions to video, con­nect with your audi­ence with a cus­tomized, dynamic ini­tial expe­ri­ence based on the data avail­able from each vis­i­tor. Per­son­al­iz­ing land­ing page con­tent with rel­e­vant infor­ma­tion related to geog­ra­phy (like expe­dited ship­ping pro­mo­tions) can deliver a strong ROI.

2. Make gift or con­tent find­ing easy with opti­mized site search – use auto-correct or auto-suggest in search input, enhance item thumb­nails with inter­ac­tive mer­chan­dis­ing (zoom, col­oriza­tion, even video), dis­play rel­e­vant pro­mo­tion ban­ners based on nav­i­ga­tion and search refinement.

3. Design for mobile inter­ac­tions with rich prod­uct visu­al­iza­tion that is opti­mized for device type includ­ing embed­ded large-viewer or full-screen inter­ac­tive zoom and pan, 360-degree spin, and enhanced video func­tion­al­i­ties. Sup­port touch and multi-gesture dis­play con­trols. Des­ig­nate inter­ac­tions and nav­i­ga­tions with large but­tons. Check out our recent hol­i­day webi­nar for more mobile opti­miza­tion tips from Bak­ers Shoes.

4. Give expert guid­ance with online video – use it for prod­uct reviews, demon­stra­tions, and mer­chan­dis­ing. Tar­get video con­tent to help con­sumers dis­cover gift giv­ing ideas.

5. Social­ize your hol­i­day ini­tia­tives by post­ing your dig­i­tal hol­i­day cat­a­logues on Face­book, or embed inter­ac­tive mer­chan­dis­ing view­ers in tweets and blogs. Ask your cus­tomers to share their hol­i­day ideas with images and videos on site.

And with a few months still to go, you have time to imple­ment a few hol­i­day opti­miza­tion strate­gies to ensure a great multi-channel cus­tomer expe­ri­ence that dri­ves rev­enue this season.

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