With baby boomers in the United States reach­ing retire­ment age, health­care facil­i­ties need to stay com­pet­i­tive by deliv­er­ing unmatched ser­vices and hir­ing top pro­fes­sion­als. This also means poten­tial big busi­ness for health­care staffing agency CHG Health­care Ser­vices. With a goal of find­ing top recruits, the agency turned to Adobe Dig­i­tal Mar­ket­ing Suite to opti­mize its online pres­ence and increase site traf­fic to boost conversions.

Adobe Dig­i­tal Mar­ket­ing Suite offered solu­tions that helped us look closely at our online inter­ac­tions, cre­ate qual­ity expe­ri­ences, and drive con­ver­sion,” says Kyle Power, direc­tor of online mar­ket­ing at CHG.

Using Adobe Dig­i­tal Mar­ket­ing Suite, CHG tested changes to opti­mize the per­for­mance and con­ver­sion rates on web­pages. By opti­miz­ing the way a but­ton was pre­sented, for exam­ple, CHA achieved a 13% boost in vis­i­tors com­plet­ing a reg­is­tra­tion form. By offer­ing more focused land­ing pages depend­ing on how the vis­i­tor nav­i­gates through the web­site, CHG increased con­ver­sion rates 55% to 137% across CHG brand pages.

Inte­gra­tion within Adobe Dig­i­tal Mar­ket­ing Suite allowed us to quickly tar­get the most sta­tis­ti­cally sig­nif­i­cant oppor­tu­ni­ties, launch strate­gic tests, and deliver action­able insights to stake­hold­ers to build momen­tum for cre­at­ing a data-driven cul­ture within our orga­ni­za­tion,” says Power.

To learn more about how CHG Health­care Ser­vices is using Adobe Dig­i­tal Mar­ket­ing Suite, read the full story here.

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