Dif­fer­ent indi­vid­u­als deserve dif­fer­ent expe­ri­ences. Not a novel idea, but dig­i­tal mar­keters con­tinue to face the chal­lenge of how to exe­cute this con­cept today.

With enhanced Adobe Dig­i­tal Mar­ket­ing Suite inte­gra­tions, the lat­est release of Adobe Scene7 lends way to a sigh of relief, allow­ing busi­nesses to eas­ily scale and deliver more rel­e­vant and per­son­al­ized expe­ri­ences to their cus­tomers. As an inte­gral part of Adobe’s Web Expe­ri­ence Man­age­ment solu­tion, dig­i­tal mar­keters can add Scene7 mar­ket­ing ban­ners into page tem­plates through a sim­ple drag-and-drop con­fig­u­ra­tion. Lever­ag­ing com­pre­hen­sive vis­i­tor data from Adobe Test&Target and Adobe CQ, Scene7 will dynam­i­cally assem­ble the right con­tent com­bi­na­tion for the vis­i­tor on demand.

Scene7 inte­gra­tions with the Adobe Dig­i­tal Mar­ket­ing Suite enable more per­son­al­ized expe­ri­ences on the fly

Addi­tion­ally, mar­keters and mer­chan­dis­ers can deliver rel­e­vant ban­ners within the site search expe­ri­ence. The new inte­grated work­flow with Adobe Search&Promote stream­lines dynamic con­tent assem­bly based on pro­mo­tional busi­ness rules.  You now have a quick and easy way to cus­tomize and deliver the most rel­e­vant mar­ket­ing offers on search and nav­i­ga­tion pages in real time.

This release also offers a new selec­tion of HTML5 and Flash viewer capa­bil­i­ties, enhanced video stream­ing for desk­top and Android, and enhanced inter­na­tion­al­iza­tion sup­port. Click here for com­plete details of the lat­est Adobe Scene7 release.

 

0 comments