615398-dartboard-hitting-the-mark-and-achieving-successWhat do SunTrust Bank, Build.com and RSA Insurance Group have in common? They’ve all utilized online targeting campaigns to boost conversion and personalize digital experiences for their online visitors.

We want to help you be as successful as they have and really refine your digital optimization efforts. That’s why we’re kicking off a month of website targeting tips that we’ll share over our Twitter channel at @Adobe MktgCloud and on Facebook at www.facebook.com/AdobeMarketingCloud. Stay tuned each week as we share a selection of great tips that we’ve curated from experts across our optimization organization as well as some of our industry-leading clients like the ones mentioned above. While we won’t have time to share all 32 of the insightful tips we’ve pulled together, we’re making them all available to you right here, to help make 2013 your most successful and profitable year ever.

Once you’ve brushed up on your targeting skills, we’ll have a special Targeting IQ Quiz you can take at the end of the month to find out how you really stack up. Stay tuned for more details on the quiz later this month.

So, read up each week to beef up your expertise, optimize your targeting campaigns and ace our quiz, all at the same time!