615398-dartboard-hitting-the-mark-and-achieving-successWhat do Sun­Trust Bank, Build​.com and RSA Insur­ance Group have in com­mon? They’ve all uti­lized online tar­get­ing cam­paigns to boost con­ver­sion and per­son­al­ize dig­i­tal expe­ri­ences for their online visitors.

We want to help you be as suc­cess­ful as they have and really refine your dig­i­tal opti­miza­tion efforts. That’s why we’re kick­ing off a month of web­site tar­get­ing tips that we’ll share over our Twit­ter chan­nel at @Adobe Mkt­g­Cloud and on Face­book at www​.face​book​.com/​A​d​o​b​e​M​a​r​k​e​t​i​n​g​C​l​oud. Stay tuned each week as we share a selec­tion of great tips that we’ve curated from experts across our opti­miza­tion orga­ni­za­tion as well as some of our industry-leading clients like the ones men­tioned above. While we won’t have time to share all 32 of the insight­ful tips we’ve pulled together, we’re mak­ing them all avail­able to you right here, to help make 2013 your most suc­cess­ful and prof­itable year ever.

Once you’ve brushed up on your tar­get­ing skills, we’ll have a spe­cial Tar­get­ing IQ Quiz you can take at the end of the month to find out how you really stack up. Stay tuned for more details on the quiz later this month.

So, read up each week to beef up your exper­tise, opti­mize your tar­get­ing cam­paigns and ace our quiz, all at the same time!