We’ve come a long way since the one-size-fits-all approach to build­ing prod­ucts.  Today, cus­tomers demand prod­ucts cus­tomized to suit their tastes. And indus­tries from shoes and apparel to home fur­nish­ings, jew­elry, and lux­ury goods are respond­ing with online prod­uct cus­tomiza­tion expe­ri­ences.  In fact, includ­ing your cus­tomers in the prod­uct design process by allow­ing them to select from var­i­ous options, choose color and tex­ture, and pos­si­bly even add a logo or text, can help increase time spent on your site, aver­age sales price, and reduce returns—all indi­ca­tors of increased cus­tomer sat­is­fac­tion and brand loyalty.

At Adobe Sum­mit Ses­sion S813: Made to Order: Cus­tomiz­ing the Prod­uct Expe­ri­ence with DAM, we’ll share with you the key fac­tors that make a great online prod­uct cus­tomiza­tion expe­ri­ence, and how easy it is to cre­ate with the Adobe Dig­i­tal Asset Man­age­ment per­son­al­ized media capabilities.

We’ll also have a con­ver­sa­tion with Kristin Buran, Senior Web­site Man­ager with Williams Sonoma’s Mark and Gra­ham brand, about their jour­ney cre­at­ing a shop­ping expe­ri­ence ded­i­cated to turn­ing a gift into a per­sonal gesture.

Is prod­uct cus­tomiza­tion a key growth oppor­tu­nity for your business?

Join us at Adobe Sum­mit to learn more.