This morn­ing, we’re thrilled to launch an inter­ac­tive “Test Drive” demo of the new Adobe Tar­get that shows how easy it is for any­one, novice or expert, to set-up up rapid, effec­tive a/b tests with sim­ple tar­get­ing activ­i­ties on their web or mobile sites.  Visit www​.adobe​-tar​get​.com right now and grab the con­trols; no license is required.  See how intu­itive it is to use. Share it with your team and com­pany as an edu­ca­tional resource. Expe­ri­ence how easy it is to pick up, to rapidly set-up tests and tar­get­ing, and to com­mu­ni­cate test designs and results in real-time with your exec­u­tives and mar­ket­ing team.

The demo prompts you through the 4 quick steps in the guided, visual set-up process, allow­ing you to enter in your own test details and to com­pose vari­a­tions of any web or mobile site you wish to opti­mize.  All you have to do is enter any web­page URL, and the demo will scrape the page into the demo envi­ron­ment, allow­ing you to make any changes to design, text, links, imagery etc. that you wish for test vari­a­tions.  Don’t worry about it going pub­lic!  The test vari­a­tions are within the demo envi­ron­ment only and will not affect any live or public-facing pages.

Screen-2

Here’s how it works:  just click into the Test Drive sec­tion of the microsite, and you’ll land on the Activ­i­ties list page, with a list of your cur­rent activ­i­ties.  Prompts will guide you through the activ­ity stages, with deeper descrip­tions to be found in the top green header.  If you wish to go back in the process, a wiz­ard bar above the test frame­work allows you to skip around (don’t use your browser arrows.)

First you select Cre­ate a new activ­ity, and you land on the first Details stage of the process, which allows you to enter a name and objec­tive of your test or tar­geted activ­ity.  This is an impor­tant best prac­tice in terms of defin­ing a clear objec­tive before design­ing the test, so you are more clear on what is required as you define the test pop­u­la­tion, vari­a­tions, met­rics and desired report­ing you’ll need to achieve action­able results.  Next you come to your Flow Dia­gram, where you can select the audi­ence you wish to include in the test or tar­geted activ­ity.  This takes you to your Cen­tral Audi­ence Library where you can select or cus­tomize any audi­ence seg­ment you wish to include.

Screen-3

After return­ing to the Flow Dia­gram to click into Cre­ate Expe­ri­ences, you come to the Visual Expe­ri­ence Com­poser por­tion of the demo.  This is where you can enter any web­page URL to see how you can use this onsite WYSIWYG edi­tor to make any changes you wish in your test vari­a­tions.  Remem­ber this will not affect the real web­pages; it’s in the demo envi­ron­ment only.

Screen-6

You can then run your cur­sor over the page, and all con­tent con­tain­ers will be high­lighted for select­ing.  Click­ing on a con­tainer opens up an edit­ing tool which allows the non-technical mar­keter to make desired changes to the con­tent for test­ing alter­na­tive experiences.

Screen-7

For exam­ple you can select “Edit HTML” for quickly mak­ing text changes.  You can select “Edit Source” to enter a URL for the loca­tion of alter­nate con­tent you wish to show in this sec­tion. Other options include “Move” to change the loca­tion of con­tent, “Rearrange” to eas­ily rearrange sim­i­lar ele­ments with guardrails, and “Resize” to drag the cor­ner of con­tent to give it a larger or smaller size (or enter the numer­i­cal val­ues for more pre­ci­sion.) Add as many expe­ri­ences as you’d like by click­ing the “+” icon at the top of the page which will gen­er­ate an addi­tional ver­sion of the default content.

Once your vari­a­tions are com­plete, you can click the Blue check box in the upper right of the screen, which returns you to the Flow Dia­gram for cus­tomiz­ing per­cent­age splits of your test pop­u­la­tion between the dif­fer­ent vari­a­tions.  Unlike other tools which gen­er­ate a con­trol expe­ri­ence for each test vari­a­tion, Adobe Tar­get allows you to truly split the test pop­u­la­tion between your vari­a­tions for more accu­rate results.

Next stage is the Met­rics page, which very clearly steps you through the thought process required for defin­ing the met­rics you wish to cap­ture in order to accu­rately deter­mine the per­for­mance of your vari­a­tions.  It also allows you to set-up any num­ber of addi­tional met­rics or KPIs you wish to track around con­ver­sion.  You can des­ig­nate stan­dard or cus­tom met­rics like scor­ing eas­ily, as well as track rev­enue.   Set­ting up click-tracking of a link brings you back to the onsite Visual Expe­ri­ence Com­poser to click on the links you wish to include.

Screen-8

The final fourth stage is the Set­tings page, where you can set the pri­or­ity of this activ­ity rel­a­tive to con­cur­rent activ­i­ties to assist with mutual exclu­siv­ity of tests.  You can also add as many audi­ence seg­ments as you’d like from your cen­tral library for report­ing, and add addi­tional notes.

And voila, presto, bam!  Your test design is com­plete uti­liz­ing the guided steps of the work­flow.  You can see the fin­ished, easy-to-read test design pro­vid­ing ease of review and sharing/socializing among your team and com­pany.  There are also links to reach out to us to get started with the tool right away; all it takes to get started with Adobe Tar­get is a one step, single-line-of-code implementation.

In the final demo screen, we also high­light a few of our opti­miza­tion heroes among our cus­tomers, who have dri­ven suc­cess and grown very effec­tive pro­grams in a rel­a­tively short amount of time.  We’re hop­ing this demo will assist you in see­ing how easy and effec­tive it can be for the non-technical mar­keter to build rapid vari­a­tions for a/b test­ing or tar­get­ing within a stream­lined, but pow­er­ful inter­face. So, get your hands on the tool today, and become an opti­miza­tion hero in your orga­ni­za­tion by dri­ving higher con­ver­sion and rev­enue through your mar­ket­ing efforts.

Please be sure to reach out to us with any ques­tions, and we’d be happy to share a cus­tom demo on how you can grow your opti­miza­tion pro­gram, and improve the per­for­mance of your KPIs and busi­ness goals expo­nen­tially, through test­ing and tar­get­ing with Adobe Target.