This morning, we’re thrilled to launch an interactive “Test Drive” demo of the new Adobe Target that shows how easy it is for anyone, novice or expert, to set-up up rapid, effective a/b tests with simple targeting activities on their web or mobile sites. Visit www.adobe-target.com right now and grab the controls; no license is required. See how intuitive it is to use. Share it with your team and company as an educational resource. Experience how easy it is to pick up, to rapidly set-up tests and targeting, and to communicate test designs and results in real-time with your executives and marketing team.
The demo prompts you through the 4 quick steps in the guided, visual set-up process, allowing you to enter in your own test details and to compose variations of any web or mobile site you wish to optimize. All you have to do is enter any webpage URL, and the demo will scrape the page into the demo environment, allowing you to make any changes to design, text, links, imagery etc. that you wish for test variations. Don’t worry about it going public! The test variations are within the demo environment only and will not affect any live or public-facing pages.
Here’s how it works: just click into the Test Drive section of the microsite, and you’ll land on the Activities list page, with a list of your current activities. Prompts will guide you through the activity stages, with deeper descriptions to be found in the top green header. If you wish to go back in the process, a wizard bar above the test framework allows you to skip around (don’t use your browser arrows.)
First you select Create a new activity, and you land on the first Details stage of the process, which allows you to enter a name and objective of your test or targeted activity. This is an important best practice in terms of defining a clear objective before designing the test, so you are more clear on what is required as you define the test population, variations, metrics and desired reporting you’ll need to achieve actionable results. Next you come to your Flow Diagram, where you can select the audience you wish to include in the test or targeted activity. This takes you to your Central Audience Library where you can select or customize any audience segment you wish to include.
After returning to the Flow Diagram to click into Create Experiences, you come to the Visual Experience Composer portion of the demo. This is where you can enter any webpage URL to see how you can use this onsite WYSIWYG editor to make any changes you wish in your test variations. Remember this will not affect the real webpages; it’s in the demo environment only.
You can then run your cursor over the page, and all content containers will be highlighted for selecting. Clicking on a container opens up an editing tool which allows the non-technical marketer to make desired changes to the content for testing alternative experiences.
For example you can select “Edit HTML” for quickly making text changes. You can select “Edit Source” to enter a URL for the location of alternate content you wish to show in this section. Other options include “Move” to change the location of content, “Rearrange” to easily rearrange similar elements with guardrails, and “Resize” to drag the corner of content to give it a larger or smaller size (or enter the numerical values for more precision.) Add as many experiences as you’d like by clicking the “+” icon at the top of the page which will generate an additional version of the default content.
Once your variations are complete, you can click the Blue check box in the upper right of the screen, which returns you to the Flow Diagram for customizing percentage splits of your test population between the different variations. Unlike other tools which generate a control experience for each test variation, Adobe Target allows you to truly split the test population between your variations for more accurate results.
Next stage is the Metrics page, which very clearly steps you through the thought process required for defining the metrics you wish to capture in order to accurately determine the performance of your variations. It also allows you to set-up any number of additional metrics or KPIs you wish to track around conversion. You can designate standard or custom metrics like scoring easily, as well as track revenue. Setting up click-tracking of a link brings you back to the onsite Visual Experience Composer to click on the links you wish to include.
The final fourth stage is the Settings page, where you can set the priority of this activity relative to concurrent activities to assist with mutual exclusivity of tests. You can also add as many audience segments as you’d like from your central library for reporting, and add additional notes.
And voila, presto, bam! Your test design is complete utilizing the guided steps of the workflow. You can see the finished, easy-to-read test design providing ease of review and sharing/socializing among your team and company. There are also links to reach out to us to get started with the tool right away; all it takes to get started with Adobe Target is a one step, single-line-of-code implementation.
In the final demo screen, we also highlight a few of our optimization heroes among our customers, who have driven success and grown very effective programs in a relatively short amount of time. We’re hoping this demo will assist you in seeing how easy and effective it can be for the non-technical marketer to build rapid variations for a/b testing or targeting within a streamlined, but powerful interface. So, get your hands on the tool today, and become an optimization hero in your organization by driving higher conversion and revenue through your marketing efforts.
Please be sure to reach out to us with any questions, and we’d be happy to share a custom demo on how you can grow your optimization program, and improve the performance of your KPIs and business goals exponentially, through testing and targeting with Adobe Target.