It’s here—and it’s big. Today at Adobe Sum­mit 2014 we announced a host of enhance­ments to the per­son­al­iza­tion engine of the Adobe Mar­ket­ing Cloud. Dubbed Adobe Tar­get Pre­mium (read the release here), the com­pletely reimag­ined market-leading opti­miza­tion prod­uct brings together behav­ioral ana­lyt­ics and all that great audi­ence data you’ve been min­ing to con­nect the crit­i­cal dots when it mat­ters most. You know all about last mil­lisec­ond per­son­al­iza­tion and why it’s so crit­i­cal (if not, read all about it here). Now you’ve got the tools you need to unearth those fun­da­men­tal but often inde­ci­pher­able insights, deliv­er­ing at scale the most rel­e­vant expe­ri­ence to your con­sumers each and every time. Get ready to be a total per­son­al­iza­tion powerhouse.

But that’s not even the best part. Mar­keters, this one couldn’t be more made for you. Never mind hav­ing to place a big bet on a par­tic­u­lar cre­ative asset or hero image—or build seg­men­ta­tion rules for that mat­ter. In just a few clicks, you can have a com­pletely auto­mated cam­paign up and run­ning, tak­ing advan­tage of sophis­ti­cated pre­dic­tive mod­el­ing and deci­sion­ing to deliver and rec­om­mend per­son­al­ized con­tent. The result: con­sumers are bet­ter aligned with rel­e­vant con­tent and prod­ucts, and their actions drive imme­di­ate, mea­sur­able results for your busi­ness. What’s more, Adobe Tar­get will now wholly lever­age Adobe Ana­lyt­ics, help­ing you turn on a dime and chan­nel those incred­i­ble insights into real-time action—and it’s the only measurement-meets-targeting plat­form for end-to-end dig­i­tal mar­ket­ing opti­miza­tion of its kind.

Adobe Tar­get now has incred­i­ble audi­ence tar­get­ing capa­bil­i­ties thanks to Adobe Mar­ket­ing Cloud’s Mas­ter Mar­ket­ing Pro­file (announced today), which culls and con­nects together rich, diverse data sets to cre­ate a near-perfect view of your cus­tomers. It’s a crit­i­cal piece of the opti­miza­tion puzzle—serving up per­son­al­ized expe­ri­ences and con­tent to high-value seg­ments means more sign-ups, more pur­chases, and greater con­tent con­sump­tion than before. And the new Adobe Tar­get Premium’s got it.

This excit­ing launch stems from some­thing I’ve said, you’ve said, and your cus­tomers have said over and over: cus­tomer demands can change in a split sec­ond, with some­times lit­tle or no prior indi­ca­tion. Con­sumers crave rel­e­vant expe­ri­ences every time, across every touchpoint—Web, mobile Web, apps—and we have a respon­si­bil­ity to be there, right beside them, offer­ing up some rel­e­vant gem from count­less that may exist. If your orga­ni­za­tion isn’t meet­ing those needs in real time, you’re doing your customers—and your business—a poten­tially dam­ag­ing dis­ser­vice, alien­at­ing loy­al­ists and turn­ing your back on prospec­tive buy­ers. Per­son­al­iza­tion is king, yes, but it needs to be con­sis­tent, far-reaching, and spot-on to mat­ter. Adobe Tar­get Pre­mium will meet the demands on both sides, ensur­ing a smooth tran­si­tion for new-to-optimization orga­ni­za­tions, and unbur­den­ing over­taxed mar­keters who need to ensure per­son­al­iza­tion can scale with their business.

So let the count­down to June begin, when Adobe Tar­get Pre­mium becomes avail­able. This is going to be a game-changer and one we couldn’t be more excited about. With Adobe Tar­get Pre­mium every­one can get their rel­e­vance on—in a big way—and deliver those spot-on expe­ri­ences con­sumers have to have.

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