With the explo­sion of the mobile and tablet mar­ket, mobil­ity is top of mind. Cus­tomers want to stay con­nected with their favorite brands and com­pa­nies wher­ever they are and have come to expect a con­sis­tent expe­ri­ence at their fin­ger­tips, regard­less of the device they are using. For busi­nesses, man­ag­ing and deliv­er­ing opti­mized con­tent to meet their cus­tomers’ expec­ta­tions across mul­ti­ple devices was dif­fi­cult, man­ual and time consuming…until now.

The lat­est release of Adobe Scene7 auto­mates the deliv­ery of rich media with the consumer’s device in mind. The new Uni­ver­sal Viewer dra­mat­i­cally sim­pli­fies the deploy­ment of opti­mized view­ing for each screen  with drag-and-drop con­fig­u­ra­tion. Deliv­er­ing inter­ac­tive expe­ri­ences across desk­tops, smart­phones, and tablets is now as easy as includ­ing a sin­gle uni­ver­sal Scene7 URL tied to a par­tic­u­lar media asset. The URL has built-in device intel­li­gence to auto­mat­i­cally serve image or video con­tent in the right viewer and the right for­mat. Since mobile touch ges­tures as well as mouse-driven inter­ac­tiv­ity are sup­ported with one sin­gle URL, the imple­men­ta­tion of each URL pre­vi­ously required to opti­mize for each device is eliminated.

After all, dif­fer­ent screens deserve dif­fer­ent experiences.

This release also offers increased sup­port for video con­tent cre­ation and instan­ta­neous play­back as well as HTML5. Click here for com­plete details of the lat­est Adobe Scene7 release