The abil­ity to test offers and tar­get dig­i­tal con­tent just got eas­ier for mar­keters. Today we released our newest ver­sion of Adobe Tar­get—part of Adobe Mar­ket­ing Cloud. We’re really excited about Adobe Target’s new fea­tures: easy deploy­ment; step-by-step work­flow; visual expe­ri­ence com­poser; and our inte­grated cus­tom audi­ence library. Cus­tomers will now access Adobe Tar­get through their Mar­ket­ing Cloud login, which will not only allow users to access all their Adobe dig­i­tal mar­ket­ing solu­tions, but also gives them a great envi­ron­ment in which they can col­lab­o­rate with peers and share their opti­miza­tion successes.

Whether you’re an exist­ing Adobe Tar­get cus­tomer or just start­ing to look into increas­ing the impact of dig­i­tal through opti­miza­tion, we encour­age you to learn more. You can browse some of the resources on our web­site or check out the new inter­face through an inter­ac­tive tour. If you’re an exist­ing cus­tomer, you will have received a spe­cial notification—including an invi­ta­tion to a webi­nar tak­ing place today, Oct. 2, at 10 am PDT.

We look for­ward to con­tin­u­ing the con­ver­sa­tion as you dive into the new ver­sion or have ques­tions as you’re learn­ing more about the solu­tion. Leave a com­ment or fol­low and ping us on Twit­ter @AdobeTarget.

KEEP CALM and opti­mize on!

Kimen Field, Sr. Prod­uct Man­ager, Adobe Target

Kevin Lind­say, Direc­tor of Prod­uct Mar­ket­ing, Adobe Target