We recently released a new ver­sion of Omni­ture Site­Search. This release was really focused on giv­ing the mar­keter even more con­trol over turn­ing site search func­tions into pow­er­ful mar­ket­ing fea­tures. Here are some of the new fea­tures now offered by SiteSearch:

  • Result Pin­ning — Helps mar­keters eas­ily con­trol the place­ment of results to pro­mote or high­light par­tic­u­lar con­tent by “pin­ning” a par­tic­u­lar search result to a spe­cific spot in a results list (e.g. so it always shows up as No. 1) using an intu­itive drag-and-drop interface
  • “Did You Mean?” — offers searchers a list of sug­ges­tions if they mis­spell a word or enter an ambigu­ous search term. This dra­mat­i­cally helps to reduce null results, engages vis­i­tors faster through increased rel­e­vance and gives mar­keters increased con­trol over the path vis­i­tors take through search
  • Faster Micro Updates - near real-time incre­men­tal index­ing of con­tent ensures site vis­i­tors stay up-to-date with lat­est and cur­rent infor­ma­tion. This is par­tic­u­larly impor­tant on sites fea­tur­ing fre­quently updated con­tent such as news pub­lish­ers and media sites
  • Auto­Com­plete — pro­vides site vis­i­tors with real-time search term sug­ges­tions within the search box as they type

In par­tic­u­lar, the Result Pin­ning capa­bil­ity has been very pop­u­lar with our cus­tomers as it allows them to pri­or­i­tize the results page based on their KPIs or other objectives.

Example of Results Pinning drag-and-drop interface

Exam­ple of Results Pin­ning drag-and-drop interface

Vandy Paseur at Sign on San Diego, which is the San Diego Union-Tribune’s online arm and one of our beta cus­tomers for this release, is espe­cially inter­ested in the Faster Micro Updates fea­ture. “Our loyal read­ers come to our site reg­u­larly to get the lat­est break­ing news updates,” she said. “Being able to index our con­tent in real-time will ensure our read­ers are up-to-date on news as it happens.”

That’s it for now, but I’ll keep you posted on any other inter­est­ing tid­bits from the lat­est release. I’d love to hear other cus­tomers’ feed­back about our new fea­tures. Feel free to com­ment and let me know what you think so far or email me directly at klindsay@​omniture.​com.