Are you headed to the Big Apple for Adver­tis­ing Week (Oct. 1–5)? Adobe will be there speak­ing on sev­eral pan­els and show­cas­ing some of our dig­i­tal mar­ket­ing solu­tions at The Adver­tis­ing Week Expe­ri­ence inside The Times Cen­ter. Here’s a run­down of the Adobe pan­els and when/where we’re speak­ing at the event:

Tues­day, Oct. 2 | 1:00 – 1:45 p.m. | The Times Cen­ter, 242 West 41st St. (between 7th and 8th Avenues)

Is Dig­i­tal Adver­tis­ing Deliv­er­ing on its Full Poten­tial? (fea­tur­ing Adobe’s Justin Mer­ickel, Senior Direc­tor of New Prod­uct Inno­va­tion, Media & Adver­tis­ing Solutions)

In the dig­i­tal era, adver­tis­ing has never had more impact or been more prov­able in terms of deliv­er­ing results. Gone are the days of “half of my adver­tis­ing spend is wasted; I just don’t know which half”. In fact, new devel­op­ments in dig­i­tal not only offer more oppor­tu­nity for cre­ativ­ity and brand engage­ment across more chan­nels than ever before, but also offer insight into how it is work­ing and dri­ving the busi­ness. Hear from lead­ing agency cre­atives, tech­nol­o­gists, and brands as they dis­cuss how they have tapped the poten­tial of cross-channel dig­i­tal to deliver break through adver­tis­ing that works.

Wednes­day, Oct. 3 | 10:00 – 10:45 a.m. | Lib­erty The­ater, 234 West 42nd St. (between 7th and 8th Avenues — may enter on 41st across from The Times Center)

WIRED NXT (fea­tur­ing Adobe’s David Karn­st­edt, SVP, Media & Adver­tis­ing Solutions)

An insider’s look into the future … What will be the hottest areas of opportunity—and the biggest challenges-looking at the year ahead.

Wednes­day, Oct. 3 | 1:00 – 1:45 p.m. | The Times Cen­ter, 242 West 41st St. (between 7th and 8th Avenues)

Untapped Poten­tial: Adver­tis­ing in Mobile Publications

Brands who are adver­tis­ing in mobile pub­li­ca­tions are see­ing incred­i­ble pay­back  – rapid dig­i­tal brand build­ing, attention-grabbing rich media adver­tis­ing that dri­ves audi­ence engage­ment and effec­tive mea­sure­ment of ad per­for­mance. But many brand adver­tis­ers haven’t devel­oped ads that truly take advan­tage of the oppor­tu­nity to make their brand stand out. Join brand, agency and tech­nol­ogy lumi­nar­ies who will assess the imme­di­ate poten­tial of mobile adver­tis­ing and dis­cuss why brands need a mobile adver­tis­ing play.

Thurs­day, Oct. 4 | 1:00 – 1:45 p.m. | The Times Cen­ter, 242 West 41st St. (between 7th and 8th Avenues)

Social Matures: How it’s Impact­ing Your Adver­tis­ing and Bot­tom Line (fea­tur­ing Jeff Feld­man Sparks, Direc­tor of Strat­egy, Dig­i­tal Mar­ket­ing Business)

Social media has for­ever changed the way that con­sumers inter­act with brands. Yet it has quickly evolved from a nov­elty for cor­po­rate com­mu­ni­ca­tions, to a crit­i­cal 2-way engage­ment chan­nel with prospects, cus­tomers and loy­al­ists. Yet few brands and agen­cies truly under­stand this new par­a­digm and are apply­ing best prac­tices to make social media really work for them. Join indus­try experts as they dis­cuss how they are using social media and how it impacts their approach to every­thing from cre­ative, media strate­gies, com­mu­ni­ca­tions, orga­ni­za­tional struc­tures, and more.  And, most impor­tantly, how they are dri­ving results that impact the bot­tom line.

And for you search mar­keters, we have Adobe’s Sid­dharth (“Sid”) Shah, Direc­tor of Busi­ness Ana­lyt­ics, Dig­i­tal Mar­ket­ing Busi­ness, speak­ing at SMX East on Wednes­day, Oct. 3 from 10:45 – noon at the Jacob K. Jav­its Con­ven­tion Cen­ter. Dr. Shah will be join­ing other “Mad Sci­en­tists Of Paid Search” on a panel.

Stay tuned for more updates on our Twit­ter and Face­book chan­nels. Hope to see you in New York!

UPDATED: Sept. 27, 2012