When Adobe needs to opti­mize bid­ding for key­words and enhance search engine mar­ket­ing (SEM) cam­paigns, Adobe looks no fur­ther than its Adobe Mar­ket­ing Cloud solutions.

With inte­grated Adobe Media Opti­mizer and Adobe Ana­lyt­ics solu­tions, we could lever­age built-in bid­ding algo­rithms and real-time analy­sis for incred­i­ble insight and con­trol over our search cam­paigns,” says Jeff Julian, senior search engine mar­ket­ing man­ager at Adobe.

Auto­mat­i­cally opti­miz­ing search word spend­ing with Adobe Media Opti­mizer helps mar­keters effec­tively man­age large num­bers of non-branded key­words. Adobe also used the solu­tion to intro­duce cloud-based ser­vices for the pop­u­lar Adobe Acro­bat, rais­ing prod­uct fea­ture aware­ness. Opti­mized bid­ding on search terms like “online forms” and “search tools” decreased our cost-per-acquisition by 30% and increased orders by 300%, com­pared with the pre­vi­ous year.

Adobe Mar­ket­ing Cloud solu­tions are fully inte­grated. Data from Adobe Ana­lyt­ics dri­ves richer insights for bet­ter cam­paign plan­ning, while Adobe Social enhances search cam­paigns with spe­cial­ized analy­sis in social media envi­ron­ments. Adobe Media Opti­mizer inte­gra­tion with Adobe Tar­get and Adobe Expe­ri­ence Man­ager gives us the abil­ity to opti­mize land­ing pages or dynam­i­cally insert key­words for greater per­for­mance and conversion.

With Adobe Media Opti­mizer automat­ing mon­i­tor­ing mar­kets and cal­cu­lat­ing bids, our search mar­keters are free to spend more time estab­lish­ing goals and refin­ing cam­paigns,” says Julian. “By spend­ing our time opti­miz­ing campaigns—and not on more rou­tine bid management—we can focus on achiev­ing big­ger per­for­mance gains with less spend across the board.”

Check out our case study and learn more about Adobe Mar­ket­ing Cloud solu­tions here.

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