Quantifying marketing campaigns and automating actions based on the results helps Angie’s List, the customer review site for local professional services, increase membership while cutting costs. With Adobe Marketing Cloud, including Adobe Media Optimizer for Search, Adobe Analytics, and Adobe Target solutions, Angie’s List has reduced its overall cost per acquisition by 35% and improved conversion by 11%. The integrated Adobe Marketing Cloud solutions are empowering the company’s marketing team to drive further recognition of the Angie’s List brand and increase registrations.

“We know our core referral and review services stand out from the competition, but we also realize that an effective online search strategy is essential to our success,” says Brett Westerman, manager of search marketing at Angie’s List. “We were surprised by the dramatic results with Adobe Media Optimizer, particularly for non-branded keywords. We managed to increase conversions while decreasing the costs of acquisition by 58%.”

Check out the full customer success story to see how Adobe Marketing Cloud helps Angie’s List automate bid optimization – reducing cost per acquisition on thousands of keywords and eliminating the need for staff to manually manage campaigns.

Angie's List

1 comments
ronmartin05
ronmartin05

It's really a useless conversation to go into the specifics of to fix any particular elements in PPC or landing pages etc...there are so many ins and outs to online marketing nowadays that the most important thing you can do as a business owner is start working with a company that really knows what they are doing, has solid communication, and is able to work with you to make sure key metrics are being measured and more customers are being sold your products at the end of the day. Honestly, this stuff changes every day. Also, are you willing to work hours every day to block the bad keywords, block the bad sites, create and experiment new display banners, and research new keywords? Most business owners burn out trying, I tried to keep up with it for a while, but i ended up calling Simon after one of my friends referred me to have his team setup some remarketing for my shopify store. Doubled my sales in under 90 days. Simon's number is 256-398-3835, I'm always willing to pass along a referral to someone who takes pride in what they do.