Quan­ti­fy­ing mar­ket­ing cam­paigns and automat­ing actions based on the results helps Angie’s List, the cus­tomer review site for local pro­fes­sional ser­vices, increase mem­ber­ship while cut­ting costs. With Adobe Mar­ket­ing Cloud, includ­ing Adobe Media Opti­mizer for Search, Adobe Ana­lyt­ics, and Adobe Tar­get solu­tions, Angie’s List has reduced its over­all cost per acqui­si­tion by 35% and improved con­ver­sion by 11%. The inte­grated Adobe Mar­ket­ing Cloud solu­tions are empow­er­ing the company’s mar­ket­ing team to drive fur­ther recog­ni­tion of the Angie’s List brand and increase registrations.

We know our core refer­ral and review ser­vices stand out from the com­pe­ti­tion, but we also real­ize that an effec­tive online search strat­egy is essen­tial to our suc­cess,” says Brett West­er­man, man­ager of search mar­ket­ing at Angie’s List. “We were sur­prised by the dra­matic results with Adobe Media Opti­mizer, par­tic­u­larly for non-branded key­words. We man­aged to increase con­ver­sions while decreas­ing the costs of acqui­si­tion by 58%.”

Check out the full cus­tomer suc­cess story to see how Adobe Mar­ket­ing Cloud helps Angie’s List auto­mate bid opti­miza­tion – reduc­ing cost per acqui­si­tion on thou­sands of key­words and elim­i­nat­ing the need for staff to man­u­ally man­age campaigns.

Angie's List

1 comments
ronmartin05
ronmartin05

It's really a useless conversation to go into the specifics of to fix any particular elements in PPC or landing pages etc...there are so many ins and outs to online marketing nowadays that the most important thing you can do as a business owner is start working with a company that really knows what they are doing, has solid communication, and is able to work with you to make sure key metrics are being measured and more customers are being sold your products at the end of the day. Honestly, this stuff changes every day. Also, are you willing to work hours every day to block the bad keywords, block the bad sites, create and experiment new display banners, and research new keywords? Most business owners burn out trying, I tried to keep up with it for a while, but i ended up calling Simon after one of my friends referred me to have his team setup some remarketing for my shopify store. Doubled my sales in under 90 days. Simon's number is 256-398-3835, I'm always willing to pass along a referral to someone who takes pride in what they do.