Quan­ti­fy­ing mar­ket­ing cam­paigns and automat­ing actions based on the results helps Angie’s List, the cus­tomer review site for local pro­fes­sional ser­vices, increase mem­ber­ship while cut­ting costs. With Adobe Mar­ket­ing Cloud, includ­ing Adobe Media Opti­mizer for Search, Adobe Ana­lyt­ics, and Adobe Tar­get solu­tions, Angie’s List has reduced its over­all cost per acqui­si­tion by 35% and improved con­ver­sion by 11%. The inte­grated Adobe Mar­ket­ing Cloud solu­tions are empow­er­ing the company’s mar­ket­ing team to drive fur­ther recog­ni­tion of the Angie’s List brand and increase registrations.

We know our core refer­ral and review ser­vices stand out from the com­pe­ti­tion, but we also real­ize that an effec­tive online search strat­egy is essen­tial to our suc­cess,” says Brett West­er­man, man­ager of search mar­ket­ing at Angie’s List. “We were sur­prised by the dra­matic results with Adobe Media Opti­mizer, par­tic­u­larly for non-branded key­words. We man­aged to increase con­ver­sions while decreas­ing the costs of acqui­si­tion by 58%.”

Check out the full cus­tomer suc­cess story to see how Adobe Mar­ket­ing Cloud helps Angie’s List auto­mate bid opti­miza­tion – reduc­ing cost per acqui­si­tion on thou­sands of key­words and elim­i­nat­ing the need for staff to man­u­ally man­age campaigns.

Angie's List


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