Facebook teamed up with Microsoft’s Bing to create Graph Search, a function that lets Facebook users search beyond their past scope and into the realm of the Web outside the social media site. The UK’s Marketing Week discusses the new Graph Search in a blog about its recent release.
In a blog entitled “What Does Social Mean?” I talk about the overlap that occurs between marketing domains. An overlap that is especially prevalent in social media. Facebook’s Graph search is a prime example of this overlap.
Marketing Week confirms Facebook’s intentions to incorporate new business and ad opportunities into Graph Search. This will further blur the lines between social, brand, and search marketing. Marketers will have to adjust and reevaluate how they allot marketing duties and split up their marketing teams. Still, this opportunity is an exciting one for marketers on every front.