Opti­mized search engine mar­ket­ing (SEM) plays a large role in the ongo­ing suc­cess of Berlin-based online fur­ni­ture retailer FASHION FOR HOME. To help man­age more than 3 mil­lion key­words and opti­mize cus­tomer expe­ri­ences regard­less of online cam­paign or user device, FASHION FOR HOME uses Adobe Media Opti­mizer for Search within Adobe Mar­ket­ing Cloud.

The auto­mated key­word bid­ding func­tion in Adobe Media Opti­mizer uses sophis­ti­cated algo­rithms to enhance the value of paid key­word SEM. When FASHION FOR HOME com­pared Adobe Media Opti­mizer with a com­pet­ing prod­uct, the Adobe solu­tion pro­duced supe­rior results across crit­i­cal key per­for­mance indi­ca­tors, includ­ing higher sales vol­ume per unit cost.

The cam­paigns sup­ported by Adobe Media Opti­mizer show sig­nif­i­cantly bet­ter effi­cien­cies,” says Flo­rian Geyer, head of SEM at FURNITURE FOR HOME. “Com­pared to using com­pet­ing solu­tions to man­age cam­paigns, Adobe Media Opti­mizer deliv­ered long-term effi­cien­cies. Over­all, the long-term dif­fer­ence showed a rel­e­vant uplift.”

FURNITURE FOR HOME also uses many other capa­bil­i­ties in Adobe Media Opti­mizer, includ­ing report­ing, sim­u­la­tions, and model cal­cu­la­tions, to deter­mine the best offers for its cus­tomers. Learn more how FASHION FOR HOME’s search adver­tis­ing strat­egy is pay­ing off: http://​adobe​.ly/​1​3​n​x​cUo.