Google is tak­ing its paid search model – which dri­ves the major­ity of the company’s rev­enue– and repli­cat­ing it for YouTube, the site Google pur­chased in 2007.

Google AdWords for Video, announced April 22, allows adver­tis­ers to bid for ad posi­tion­ing on YouTube, and adver­tis­ers are only charged when a viewer chooses, or clicks, to view the ad (Cost-Per-Click). This dif­fers from the orig­i­nal model, where adver­tis­ers were charged on a Cost-Per-thousand impres­sions (CPM).

Those who man­age search engine cam­paigns in Google AdWords will be famil­iar with the AdWords for Video inter­face, because they will be able to cre­ate and man­age video cam­paigns from the same plat­form as their search and dis­play ads.

AdWords for Video pro­vides the met­rics and data analy­sis to help adver­tis­ers iden­tify which view­ers respond best to their con­tent, such as how long they watch the video or whether they are enticed by a par­tic­u­lar Call-to-Action. Adver­tis­ers can also drive traf­fic from YouTube to their own site with a link over­lay­ing the video, known as  Call-to-Action Overlays.

Video adver­tis­ers can choose between four ad for­mats called TrueView:

  1. True­View In-search: ads appear on the YouTube & Google search pages
  2. True­View In-display: Ads appear next to videos on the YouTube watch page. They also appear on a col­lec­tion of thou­sands of sites that have part­nered with YouTube and Google.
  3. True­View In-stream: Ads play as a pre-, mid-, or post-roll on YouTube part­ner videos of all lengths.
  4. True­View In-slate: Ads play before long-form YouTube part­ner videos over 10 minutes.

Here’s Google’s promo video posted the day the ser­vice was launched.

I’d love to hear what your expe­ri­ence has been using the new AdWords for Video. Leave a com­ment and tell me how you like it.

1 comments
andrewssofie
andrewssofie

I would either download the adwords buddy online course to solve the problem you mentioned, they have lots of video instructionals that go over live setups of accounts and whatnot or just work with John's agency, results driven marketing, call them at 256-398-3835, they give you a free audit of your Adwords account if you call in and were really helpful in setting up my boss's company with landing pages.