Google has launched a test on a small percentage of its users to try and find better ways to serve their search results. This test involves the use of AJAX which in some cases prevents analytics packages from picking up the Google referrer data. Although this test only impacts a small percentage of Google’s traffic it impacts all analytics packages on the market, including Google Analytics and including all SEO ranking tools.
This will NOT impact Omniture SearchCenter clients. SearchCenter advertisers will continue to see proper conversion tracking and will see no change in SearchCenter performance, reporting or functionality. All automated bid rules will continue to function properly.
Here’s the official response from Google:
We are in discussions with Google to get a better understanding of exactly what this means for Omniture SiteCatalyst users. We’ve got a very strong relationship with Google, as do many other big SEM vendors and analytics companies, and we don’t believe Google will intentionally jeopardize these relationships by implementing a change without a clear plan and without giving ample notice to their partners.
We will continue to keep you informed as we learn how these limited tests impact our customers.