Google has launched a test on a small per­cent­age of its users to try and find bet­ter ways to serve their search results. This test involves the use of AJAX which in some cases pre­vents ana­lyt­ics pack­ages from pick­ing up the Google refer­rer data. Although this test only impacts a small per­cent­age of Google’s traf­fic it impacts all ana­lyt­ics pack­ages on the mar­ket, includ­ing Google Ana­lyt­ics and includ­ing all SEO rank­ing tools.

This will NOT impact Omni­ture Search­Cen­ter clients. Search­Cen­ter adver­tis­ers will con­tinue to see proper con­ver­sion track­ing and will see no change in Search­Cen­ter per­for­mance, report­ing or func­tion­al­ity. All auto­mated bid rules will con­tinue to func­tion prop­erly.
Here’s the offi­cial response from Google:

“We’re con­tin­u­ally test­ing new inter­faces and fea­tures to enhance the user expe­ri­ence. We are cur­rently exper­i­ment­ing with a javascript enhanced result page because we believe that it may ulti­mately pro­vide a faster expe­ri­ence for our users. At this time only a small per­cent­age of users will see this exper­i­ment. It is not our inten­tion to dis­rupt refer­rer track­ing, and we are con­tin­u­ing to iter­ate on this project. For more infor­ma­tion on the exper­i­ments that we run on Google search, please see: http://​google​blog​.blogspot​.com/​2​0​0​6​/​0​4​/​t​h​i​s​-​i​s​-​t​e​s​t​-​t​h​i​s​-​i​s​-​o​n​l​y​-​t​e​s​t​.​h​tml.”

We are in dis­cus­sions with Google to get a bet­ter under­stand­ing of exactly what this means for Omni­ture Site­Cat­a­lyst users. We’ve got a very strong rela­tion­ship with Google, as do many other big SEM ven­dors and ana­lyt­ics com­pa­nies, and we don’t believe Google will inten­tion­ally jeop­ar­dize these rela­tion­ships by imple­ment­ing a change with­out a clear plan and with­out giv­ing ample notice to their partners.

We will con­tinue to keep you informed as we learn how these lim­ited tests impact our customers.

3 comments
Scott
Scott

Hi... I may have run into this google search results. I used firefox to search for a local bar and boom, I get this brand new results page: http://maps.google.com/maps?q=-&sll=45540794,-122675448&latlng=45540794,-122675448,8097661580814745576&dtab=0&ei=69-nSbW2E4SKiAP http://poprl.com/LVx (shortened) Screengrab here: http://screencast.com/t/xxuKRprl It has "&dtab" in the search results. Is this what you're talking about? I've not been able to recreate this results page for any other search. I don't know how it went from the google search bar within my browser (top right) immediately to what appears to be a Google Maps page instead of normal google. Thoughts?

David
David

i think this is more of a worry for software companies that arent using the right methods to get access to the data, im sure that they will supply an api key to web analytics companies to get around the update.

Sean
Sean

I hope Omniture does the right thing and tries to convince Google that his information should be freely available to ALL analytics services. It would be a shame to see a large company flex its muscle with another large company to weed out all the small guys like us.