I recently dis­cussed at length the “fail fast” busi­ness strat­egy that is steadily creep­ing into the cor­po­rate mind­set. Although I def­i­nitely believe in the value of a sys­tem that lever­ages fail­ure, there are cer­tain SEO fails that work to the detri­ment of those in lead­er­ship posi­tions. Trond Lyn­dbo does a great job in address­ing some of these mis­takes in “5 Crit­i­cal SEO Mis­takes Lead­ers Must Avoid.” Build­ing loosely from his ideas, here are three more:

SEO Mis­take #1: Fail­ure to Embrace Synergy

In a large orga­ni­za­tion it’s impos­si­ble to tackle every­thing on your own. Cre­at­ing spe­cial­ized train­ing for dif­fer­ent teams plays to the strengths of each team mem­ber and thus strength­ens the team. But don’t stop there. Lever­age that train­ing by allow­ing trainees to turn what they learned into processes. I have seen sites other than Adobe com­pletely fall out of the Google index because qual­ity assur­ance employ­ees were not trained to check for incor­rect rel= “canon­i­cal” tags or meta=”noindex” tags. Rou­tine com­mu­ni­ca­tion between depart­ments is a good rule of thumb to get the most syn­ergy within the entire corporation.

SEO Mis­take # 2: Work­ing Harder, Not Smarter

In the face of an ever-changing dig­i­tal land­scape, adapt­abil­ity is the main weapon of suc­cess­ful busi­ness lead­ers. Vir­tual work­force solu­tions are mak­ing it pos­si­ble to adapt to new demands by low­er­ing costs and ulti­mately help­ing you get more from your work­ing hours. If you’re inter­ested in delv­ing into the con­cept of work­ing smarter, not harder more thor­oughly I rec­om­mend Tim­o­thy Fer­riss’ book, The 4-Hour Work­week, which gives some great point­ers on how to get the most out of a 40 to 60 work week as well. Although the urge to sail full-speed ahead may seem like the nat­ural solu­tion to increased demands, and the fear of falling behind, scal­ing down is often the most productive.

SEO Mis­take # 3: Say­ing “Yes” Instead of “No” or “Not Now”

Pri­or­i­tiz­ing demands can be chal­leng­ing in the fast-paced mar­ket­ing world.  Still, focus­ing on the wrong projects will seri­ously set you back. 99u has a great arti­cle by Eliz­a­beth Grace Saun­ders on learn­ing the art of say­ing “no” that touches on some of the psy­cho­log­i­cal aspects involved in pri­or­i­ti­za­tion. The main point to take away is that cav­ing to con­stant demands leaves every­one frus­trated, not only you.

Do you know of any other SEO mis­takes that busi­ness lead­ers make? Let me know!

0 comments