I recently discussed at length the “fail fast” business strategy that is steadily creeping into the corporate mindset. Although I definitely believe in the value of a system that leverages failure, there are certain SEO fails that work to the detriment of those in leadership positions. Trond Lyndbo does a great job in addressing some of these mistakes in “5 Critical SEO Mistakes Leaders Must Avoid.” Building loosely from his ideas, here are three more:
SEO Mistake #1: Failure to Embrace Synergy
In a large organization it’s impossible to tackle everything on your own. Creating specialized training for different teams plays to the strengths of each team member and thus strengthens the team. But don’t stop there. Leverage that training by allowing trainees to turn what they learned into processes. I have seen sites other than Adobe completely fall out of the Google index because quality assurance employees were not trained to check for incorrect rel= “canonical” tags or meta=”noindex” tags. Routine communication between departments is a good rule of thumb to get the most synergy within the entire corporation.
SEO Mistake # 2: Working Harder, Not Smarter
In the face of an ever-changing digital landscape, adaptability is the main weapon of successful business leaders. Virtual workforce solutions are making it possible to adapt to new demands by lowering costs and ultimately helping you get more from your working hours. If you’re interested in delving into the concept of working smarter, not harder more thoroughly I recommend Timothy Ferriss’ book, The 4-Hour Workweek, which gives some great pointers on how to get the most out of a 40 to 60 work week as well. Although the urge to sail full-speed ahead may seem like the natural solution to increased demands, and the fear of falling behind, scaling down is often the most productive.
SEO Mistake # 3: Saying “Yes” Instead of “No” or “Not Now”
Prioritizing demands can be challenging in the fast-paced marketing world. Still, focusing on the wrong projects will seriously set you back. 99u has a great article by Elizabeth Grace Saunders on learning the art of saying “no” that touches on some of the psychological aspects involved in prioritization. The main point to take away is that caving to constant demands leaves everyone frustrated, not only you.
Do you know of any other SEO mistakes that business leaders make? Let me know!