At Adobe we bid on thou­sands of key­words in Japan­ese and other for­eign lan­guages in our paid search pro­grams. We do have a native Japan­ese speaker work­ing on Japan­ese cam­paigns, but it is often help­ful to have the Eng­lish ver­sion of the key­word along­side the for­eign lan­guage ver­sion. I don’t read Japan­ese, so hav­ing the key­word trans­la­tion allows me to bet­ter share rec­om­men­da­tions and sup­port our Japan­ese search analyst.

For­tu­nately, there is a way to upload key­word trans­la­tions into Search­Cen­ter. In the video below, I demon­strate how to upload these trans­la­tions using cus­tom groups. Happy optimizing!