In one of my most recent blogs I talk about search mar­ket­ing as a type of direct response mar­ket­ing. It’s clear that search is a form of direct response mar­ket­ing, but as search expands, so do the capa­bil­i­ties for direct response mar­ket­ing. With the growth of mobile search, search mar­ket­ing is becom­ing even more direct and prompt. This info­graphic offers plenty of sta­tis­tics that evi­dence that mobile search dri­ves imme­di­ate action. The sta­tis­tics make sense.

Mobile search allows users to take action when they most want to—when they are on the go. Plus, mobile search allows users a more inti­mate and cus­tomized expe­ri­ence. A mobile device is a very per­sonal device. Mobile users are less likely to waste time on action­less searches, for it’s unlikely they are sim­ply brows­ing the Inter­net and more likely they are look­ing for some­thing spe­cific. This opens up an oppor­tu­nity for direct response mar­ket­ing and allows this tac­tic to be more effec­tive. As mobile search expands, users will be able to form a more direct rela­tion­ship between them­selves and the things they want—and that’s great for marketers.

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