“Oh I’ve heard of Omniture. You guys do Web analytics, right?” Some would add, “I thought you loved Search. Why the change?”
I heard some variation of this every time I told people I was leaving the ad agency life for Omniture. The truth is Omniture’s SearchCenter product has one of the most compelling approaches to search engine marketing on the market and I’m excited to be a part of it. Over time, this blog will highlight some of the more interesting approaches to search engine marketing and how Omniture is helping to advance and enable those approaches.

At the upcoming Search Engine Strategies conference in San Jose, CA from August 18-21, Omniture will begin telling the “big picture” story of Omniture SearchCenter and our unique, integrated approach to SEM & SEO. Throughout the exhibition, search marketers and attendees can gain insights and industry best practices through a number of keynotes, workshops, and breakout sessions featuring search marketing experts from Omniture and its partners. In addition, during the exhibition, attendees can visit the Omniture booth (#303) to register for Omniture’s Smart Car giveaway at the end of the show.

Throughout the show Omniture’s search engine marketing experts will be posting Omniture’s take on the key issues being discussed at the conference. We’re excited to begin voicing our thoughts, ideas, approaches and best practices at the upcoming SES conference and we encourage you to come back to this blog throughout the show.

Here’s a list of the key sessions Omniture will be speaking at, as well the “Search Smarts Expert Series” we’ll be hosting at Booth #303.

SES Keynote Workshop: “5 Things No One Will Tell You About SEM” – San Jose Room, Marriott Hotel
Tuesday, August 19th, 2:45-3:45pm
Moderator: Chris Zaharias, VP Search Marketing Sales, Omniture
Speakers: Terry Whalen, SEM & Internet Marketing Expert, Founder, TDW Consulting
David Rodnitzky, VP, Strategy, PPCAdBuying.com
Chris Knoch, Principal Search Marketing Consultant, Best Practices Group, Omniture
Vinny Lingham, CEO, Synthasite

Keynote Roundtable: Why Does Search Get the Credit for Everything? – San Jose Convention Center, Hall 3
Wednesday, August 20th 9-10am
The panel will discuss emerging best practices and recommendations for attribution models – one of the most important issues facing CMO and marketing executives today.
Speakers:
Bill Hunt, CEO, Global Strategies International
Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
Mikel Chertudi, Sr. Director, Online & Demand Marketing, Omniture
Sharon Gallacher, Managing Director, Neo@Ogilvy
Randy Peterson, Search Marketing Innovation at Proctor and Gamble
Terry Cox, Search Engine Marketing Manager at Disney

Search Smarts Expert Series – At Omniture Booth #303
Chris Knoch, Omniture Search Marketing Principal Consultant, Best Practices
Quick Wins of Web Analytics & SEM Integration
Tuesday, August 19th, 12:30 – 12:50 pm

Jordan LeBaron Omniture Search Marketing Senior Consultant, Best Practices
Driving SEO Success through Web Analytics
Tuesday, August 19th, 1:00 – 1:20 pm

Bruce Clay, President of Bruce Clay, Inc.
SEO Success Measurements: Moving Beyond Rank
Tuesday, August 19th, 6:20 – 6:40 pm
Gaurav Sondhi, Omniture Search Marketing Account Executive
Optimizing Internal Search Using Web Analytics
Wednesday, August 20th, 12:00 – 12:20 pm

Garrett Stolle Omniture Search Marketing Account Executive
Integrate SEM with Web & Non – Web Customer Interactions for True Customer LTV and Campaign Profitability
Wednesday, August 20th, 12:30 – 12:50 pm

Special Feature – Attendees can register to receive a special planning guide outlining best practices in ROI attribution, a hotly debated topic for marketers today, and become eligible to win an Omniture Smart Car. The Smart Car will be given away on Thursday, August 21st at 2:30 p.m. at Omniture Booth #303.

I’m looking forward to telling the Omniture SearchCenter story, beginning with this year’s SES. See you there!

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