At the Decem­ber Search Engine Strate­gies show in Chicago, we were hon­ored to be selected for the keynote address. Our CEO and co-founder, Josh James, took the oppor­tu­nity to dis­cuss some excit­ing search engine mar­ket­ing case stud­ies we have from some of our top clients.

At Omni­ture we believe search engine mar­ket­ing sits in the mid­dle of a larger chain of events. For exam­ple, we know search vol­ume is influ­enced by other media, such as email mar­ket­ing cam­paigns or tele­vi­sion com­mer­cials, so we encour­age our cus­tomers to mea­sure their search cam­paigns along­side those other pro­grams. How can you be a suc­cess­ful search mar­keter if you have no insight into your company’s other mar­ket­ing efforts?

Search mar­keters can no longer afford to run their search mar­ket­ing pro­grams in a silo. In fact, we like to think of search mar­keters as the quar­ter­back of their mar­ket­ing depart­ments. They have a unique view into mar­ket­ing data and we rec­om­mend they get out­side of their cubes and help the other mar­keters in their orga­ni­za­tion become more successful.

In this inter­view with Greg Jar­boe from SEO-PR, Josh dis­cusses his keynote address, includ­ing a few recent case stud­ies we’ve seen at Omniture: