At the December Search Engine Strategies show in Chicago, we were honored to be selected for the keynote address. Our CEO and co-founder, Josh James, took the opportunity to discuss some exciting search engine marketing case studies we have from some of our top clients.
At Omniture we believe search engine marketing sits in the middle of a larger chain of events. For example, we know search volume is influenced by other media, such as email marketing campaigns or television commercials, so we encourage our customers to measure their search campaigns alongside those other programs. How can you be a successful search marketer if you have no insight into your company’s other marketing efforts?
Search marketers can no longer afford to run their search marketing programs in a silo. In fact, we like to think of search marketers as the quarterback of their marketing departments. They have a unique view into marketing data and we recommend they get outside of their cubes and help the other marketers in their organization become more successful.
In this interview with Greg Jarboe from SEO-PR, Josh discusses his keynote address, including a few recent case studies we’ve seen at Omniture: