What are your best practices in feeding data to your PLAs, SEM campaigns, and CSEs?

Managing product listing ads (PLAs) can be a daunting task when you are dealing with hundreds of SKUs and huge product feeds. However, as retail search marketers, we all know that having a presence in this space is vital if you want to compete. From price changes to weekly promotions, updating feeds with this data can be stressful. Learning how to manage the process can help save time and achieve your campaign goals.

When it comes to comparison shopping engines (CSEs), how do you know where you should be spending your advertising budget? Based on the goals of your campaigns, different engines can help meet some objectives better than others. What is the best CSE for your business?

If your goal is to increase online sales, knowing the best places to advertise your products and how to streamline product management data feeds are essential. With the rollout of Google’s new Shopping Campaigns, now is the time to get your feed in order and your shopping ads up and running. How will the new features change the way you approach your strategy?

How do you get the right ROI across all these opportunities? As advertisers, we all use different ad management tools depending on the client or agency need and preference. Each ad management tool offers a little something different. Here at Adobe, we use Adobe Media Optimizer to manage media performance.

Join me at Adobe Summit on March 24–28 in Salt Lake City to learn best practices for taking your product feed to the next level through the management of PLAs. Also learn best practices for setting up AMO portfolios and how to effectively manage keyword bids and campaign budgets. With the help of Adobe Media Optimizer, decide how to invest your marketing budget across search, display, and social to achieve campaign goals.

From PLAs and CSEs to bid and budget management, learn how to take your product SKUs and turn them into successful search engine marketing campaigns.