Ahead of quar­terly State of the Dig­i­tal Mar­ket­ing report, now part of the Adobe Dig­i­tal Index report, which will be dis­sem­i­nated on April 10, 2012. I took a look at recent CPC trends across ver­ti­cals and what this might mean for adver­tis­ing spend. To see that analy­sis, visit: http://​blog​.efron​tier​.com/​i​n​s​i​g​h​t​s​/​2​0​1​2​/​0​3​/​d​o​-​f​l​a​t​-​c​p​c​s​-​i​n​d​i​c​a​t​e​-​a​-​d​r​o​p​-​i​n​-​a​d​v​e​r​t​i​s​i​n​g​-​s​p​e​n​d​.​h​tml

Dr. Sid­dharth Shah
Direc­tor, Analytics