We value our great rela­tion­ship with Face­book. Not only do they power the dig­i­tal rela­tion­ships and com­mu­ni­ca­tion between nearly a bil­lion peo­ple, Face­book plays a crit­i­cal role in pow­er­ing rela­tion­ships that brands never pre­vi­ously had with con­sumers. Face­book is a ubiq­ui­tous part of the dig­i­tal experience—something we are deeply invested in across Adobe.

That’s why we’re so excited to share with you a new facet of our rela­tion­ship with Face­book. Today, we are announc­ing that Face­book has awarded Adobe the des­ig­na­tion of Strate­gic Pre­ferred Mar­ket­ing Devel­oper (PMD).

This des­ig­na­tion is the high­est dis­tinc­tion awarded to devel­op­ers of tools and tech­nol­ogy for mar­ket­ing on Face­book. It both rec­og­nizes the work Adobe has done as a PMD, and intro­duces a unique level of col­lab­o­ra­tion between the two companies.

Face­book intro­duced its PMD pro­gram in April 2012. Back then we shared with you more infor­ma­tion about the pro­gram, includ­ing Adobe being the first PMD mem­ber to be awarded qual­i­fi­ca­tions for all four of Facebook’s Mar­ket­ing APIs – Pages, Ads, Apps and Insights.

Five months later, the stakes have been raised again.

As a Strate­gic PMD, Face­book will play a strate­gic role in help­ing Adobe build tech­nol­ogy that takes full advan­tage of Face­book and its mar­ket­ing prod­ucts. Adobe prod­uct and engi­neer­ing teams will now be given increased access to Face­book prod­uct, engi­neer­ing and sup­port teams, access to tri­als of new prod­ucts, and col­lab­o­ra­tion on key fea­tures and functionality.

Addi­tion­ally, Adobe will have the oppor­tu­nity to par­tic­i­pate with Face­book in its evo­lu­tion by pro­vid­ing guid­ance and feed­back on the plat­form and new mar­ket­ing products.

As a dig­i­tal mar­keter, this col­lab­o­ra­tion ulti­mately offers you a plat­form in Face­book that gives you more and bet­ter ways to engage with your cus­tomers, plus tools from Adobe to help you man­age, scale, mea­sure and max­i­mize the value of that engage­ment. Not to men­tion the improved turn­around time for tech­ni­cal issues (that’s a Strate­gic PMD bonus).

We’re excited about this new oppor­tu­nity and priv­i­lege to col­lab­o­rate with Face­book as a Strate­gic PMD. We think it will mean great things for Adobe, Face­book and brands.

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