Instant feed­back from solu­tions within Adobe Mar­ket­ing Cloud helps the spe­cialty agency Admo­sis Media opti­mize social media adver­tis­ing for its clients. Adobe Social and Adobe Media Opti­mizer for social adver­tis­ing give Admo­sis the abil­ity to mon­i­tor social con­ver­sa­tions, rapidly make pro­duc­tive changes, adjust ad con­tent deliv­ery to the most effec­tive chan­nels, and widen each client’s audience.

When a cam­paign is launched, Adobe solu­tions act as the eyes and ears across social chan­nels,” says Brooke Angles, prin­ci­pal and founder of Admo­sis. “Com­bin­ing Adobe Social insights with intel­li­gent, auto­mated ad deliv­ery through Adobe Media Opti­mizer for Social is essen­tial to our suc­cess and to our clients’ suc­cess. We get a detailed, up-to-the-minute look at where audi­ences are com­ing from, what they are inter­ested in and talk­ing about, and the impact our pro­grams are having.”

Data-driven opti­miza­tions helped Admo­sis increase the num­ber of un-incentivized ad shares 27% for a lead­ing PC man­u­fac­turer pro­mot­ing an ultra­book give­away. Ulti­mately, 71% of the campaign’s traf­fic came from Admo­sis ads that Adobe Media Opti­mizer for Social tar­geted to audi­ences on Face­book. The client’s social media impres­sions jumped 4,000%, with more than 1.2 mil­lion unique vis­its to the company’s fan page and 700,000 unique vis­i­tors to the ultra­book cam­paign. Over­all, the cam­paign sold more than 400 new units.

Adobe Social and Adobe Media Opti­mizer for social adver­tis­ing also sim­plify cam­paign man­age­ment across chan­nels, includ­ing Face­book, LinkedIn, and Twit­ter. The nim­ble deliv­ery of cre­ative assets helped Admo­sis increase the num­ber of fans for a major online travel web­site to over 1 mil­lion in only five weeks. At the same time, the cost to acquire new fans dropped 400% and daily wall post activ­ity increased 3,000%.

Click here to learn more about Adobe Social and Adobe Media Opti­mizer for social adver­tis­ing and how these solu­tions drive busi­ness results.

Admosis

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