Instant feedback from solutions within Adobe Marketing Cloud helps the specialty agency Admosis Media optimize social media advertising for its clients. Adobe Social and Adobe Media Optimizer for social advertising give Admosis the ability to monitor social conversations, rapidly make productive changes, adjust ad content delivery to the most effective channels, and widen each client’s audience.
“When a campaign is launched, Adobe solutions act as the eyes and ears across social channels,” says Brooke Angles, principal and founder of Admosis. “Combining Adobe Social insights with intelligent, automated ad delivery through Adobe Media Optimizer for Social is essential to our success and to our clients’ success. We get a detailed, up-to-the-minute look at where audiences are coming from, what they are interested in and talking about, and the impact our programs are having.”
Data-driven optimizations helped Admosis increase the number of un-incentivized ad shares 27% for a leading PC manufacturer promoting an ultrabook giveaway. Ultimately, 71% of the campaign’s traffic came from Admosis ads that Adobe Media Optimizer for Social targeted to audiences on Facebook. The client’s social media impressions jumped 4,000%, with more than 1.2 million unique visits to the company’s fan page and 700,000 unique visitors to the ultrabook campaign. Overall, the campaign sold more than 400 new units.
Adobe Social and Adobe Media Optimizer for social advertising also simplify campaign management across channels, including Facebook, LinkedIn, and Twitter. The nimble delivery of creative assets helped Admosis increase the number of fans for a major online travel website to over 1 million in only five weeks. At the same time, the cost to acquire new fans dropped 400% and daily wall post activity increased 3,000%.
Click here to learn more about Adobe Social and Adobe Media Optimizer for social advertising and how these solutions drive business results.