This week we’re thrilled to announce sup­port for one of China’s lead­ing social net­works, Sina Weibo. Our cus­tomers can now man­age their Sina Weibo pages, cre­ate and pub­lish text and image posts to the social net­work, and mea­sure the busi­ness impact of pub­lished links from within Adobe Social’s inte­grated plat­form. We’re com­mit­ted to help­ing our cus­tomers cre­ate and dis­trib­ute social con­tent to all of their global audi­ences; with many of the key social net­works we sup­port banned in China, this was a crit­i­cal step toward that goal—and we don’t plan to stop there. Adding sup­port for addi­tional social plat­forms is a key pri­or­ity for us, and we want to make sure they’re the ones our cus­tomers want most. So keep the rec­om­men­da­tions coming!

Adobe Social: Global Social Platform Support

Adobe Social: Global Social Plat­form Support

This release also brings YouTube into the Adobe Social fam­ily. We’ve added robust sup­port for this crit­i­cal global net­work, so you can now man­age your chan­nels; plan, sched­ule, and pub­lish videos to chan­nels and playlists; track more than thirty met­rics at the video and chan­nel level; and of course tie YouTube engage­ment back to busi­ness results.

Along with being able to pub­lish social con­tent to all your global audi­ences, social mar­keters need to ensure that con­tent is tar­geted and rel­e­vant. So we’ve also inte­grated a new fea­ture from Twit­ter called Tweet Deliv­ery by Coun­try into our Pub­lisher. Now you can geo-target organic tweets to spe­cific coun­tries, regions, and cities. It’s so sim­ple, but so bril­liant! We can’t wait to use this one ourselves.

With all these enhance­ments, we’re com­mit­ted to help­ing you make sense of the vast array of social data we cap­ture around global social audi­ences and con­ver­sa­tions, so you can mea­sure busi­ness impact, assess per­for­mance, and get on with doing every­thing you do—better. Our lives are all far too busy to be gath­er­ing data for data’s sake. So we’re excited to announce our new com­pre­hen­sive Social Authors Attri­bu­tion tool, which allows our cus­tomers to iden­tify influ­encers and advo­cates not just by the size of their social audi­ence or the brand con­ver­sa­tions they’re hav­ing (though you can do that too), but also by the amount of site traf­fic, con­ver­sion, and other key busi­ness KPIs they drive. Now you can do this across Twit­ter, Pin­ter­est, Tum­blr, and YouTube. So when you find that guy on Twit­ter who’s dri­ven $5,000 in sales for you, you can make that valu­able con­nec­tion (and maybe send him some free stuff—that’s what Adobe did anyway).

A lot of enhance­ments went into this release, and we want to make sure you can take advan­tage of all those that will help you do your job bet­ter and faster. Check out the post about our new multi-level approvals for pub­lish­ing (imper­a­tive for those of you in highly reg­u­lated indus­tries), and stay tuned to learn more about our new Face­book com­peti­tor ana­lyt­ics, social lis­ten­ing rule-builder, enhanced multi-platform mod­er­a­tion inter­face, and a slew of new Social Rela­tion­ship Man­age­ment capa­bil­i­ties. And as always, reach out to your Social Account Man­ager if you or your team needs any extra help get­ting up and running.

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