This week we’re thrilled to announce support for one of China’s leading social networks, Sina Weibo. Our customers can now manage their Sina Weibo pages, create and publish text and image posts to the social network, and measure the business impact of published links from within Adobe Social’s integrated platform. We’re committed to helping our customers create and distribute social content to all of their global audiences; with many of the key social networks we support banned in China, this was a critical step toward that goal—and we don’t plan to stop there. Adding support for additional social platforms is a key priority for us, and we want to make sure they’re the ones our customers want most. So keep the recommendations coming!

Adobe Social: Global Social Platform Support

Adobe Social: Global Social Platform Support

This release also brings YouTube into the Adobe Social family. We’ve added robust support for this critical global network, so you can now manage your channels; plan, schedule, and publish videos to channels and playlists; track more than thirty metrics at the video and channel level; and of course tie YouTube engagement back to business results.

Along with being able to publish social content to all your global audiences, social marketers need to ensure that content is targeted and relevant. So we’ve also integrated a new feature from Twitter called Tweet Delivery by Country into our Publisher. Now you can geo-target organic tweets to specific countries, regions, and cities. It’s so simple, but so brilliant! We can’t wait to use this one ourselves.

With all these enhancements, we’re committed to helping you make sense of the vast array of social data we capture around global social audiences and conversations, so you can measure business impact, assess performance, and get on with doing everything you do—better. Our lives are all far too busy to be gathering data for data’s sake. So we’re excited to announce our new comprehensive Social Authors Attribution tool, which allows our customers to identify influencers and advocates not just by the size of their social audience or the brand conversations they’re having (though you can do that too), but also by the amount of site traffic, conversion, and other key business KPIs they drive. Now you can do this across Twitter, Pinterest, Tumblr, and YouTube. So when you find that guy on Twitter who’s driven $5,000 in sales for you, you can make that valuable connection (and maybe send him some free stuff—that’s what Adobe did anyway).

A lot of enhancements went into this release, and we want to make sure you can take advantage of all those that will help you do your job better and faster. Check out the post about our new multi-level approvals for publishing (imperative for those of you in highly regulated industries), and stay tuned to learn more about our new Facebook competitor analytics, social listening rule-builder, enhanced multi-platform moderation interface, and a slew of new Social Relationship Management capabilities. And as always, reach out to your Social Account Manager if you or your team needs any extra help getting up and running.

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