Twit­ter has helped to power a dra­matic shift in the way brands inter­act with con­sumers online, from cus­tomer ser­vice, to sales and prod­uct pro­mo­tion, to advo­cacy and evan­ge­lism. We value our strong rela­tion­ship with Twit­ter and we are proud of the capa­bil­i­ties we offer our cus­tomers around pub­lish­ing, mod­er­at­ing, and mea­sur­ing their Twit­ter con­tent and efforts.

That’s why we’re so excited to tell you that Adobe Social has joined the Twit­ter Cer­ti­fied Prod­ucts Pro­gram (TCPP), which helps busi­nesses find tools they can lever­age to use Twit­ter more effec­tively. Twit­ter clas­si­fies Cer­ti­fied Prod­ucts as tools for engage­ment, ana­lyt­ics, and data resale. As a com­pre­hen­sive social man­age­ment tool, Adobe Social received both the engage­ment and ana­lyt­ics badges.

Mar­keters face many chal­lenges in mea­sur­ing and attribut­ing value to their social efforts on Twit­ter, and Adobe Social enables mar­keters to under­stand how Twit­ter dri­ves value. Adobe alone is able to show mar­keters not just how their own Tweets per­form, but which indi­vid­ual third-party Tweets and authors are dri­ving the most traf­fic and con­ver­sion for their brands.

As part of the Twit­ter Cer­ti­fied Prod­ucts Pro­gram, Adobe will work more closely with Twit­ter to release new prod­ucts, fea­tures, and func­tion­al­ity that will drive mar­ket­ing per­for­mance for Adobe cus­tomers. We’re excited about this step in our rela­tion­ship, and par­tic­u­larly about the oppor­tu­nity to con­tin­u­ally offer cutting-edge capa­bil­i­ties around this valu­able service.