T — 20 days until gen­eral release

Super excit­ing time right now at Adobe Social. We’re count­ing down the final days to the gen­eral release of the all new Adobe Social!

Many of you have been ask­ing for more details since our announce­ment in March, so over the next few weeks, we’ll high­light our favorite new fea­tures in a series of blog posts here.

Fol­low @AdobeSocial on Twit­ter for the lat­est and please share this with inter­ested colleagues.

Redesigned UI
To kick us off this week, I’m going to cover a num­ber of sig­nif­i­cant plat­form enhance­ments, start­ing with one you’ll notice imme­di­ately after log­ging in: the sleek new user interface.

Designed to sim­plify the num­ber of clicks it takes to per­form an action, pro­mote inter­ac­tiv­ity and dis­cov­ery, and pretty up the data for those of us who don’t have an ana­lyt­ics back­ground, it’s a dra­matic depar­ture from the sea of num­bers of yore.

Social Buzz Screenshot

Social Buzz Report

The new Social Buzz report above is a per­fect exam­ple of how you can quickly gauge the pulse of brand con­ver­sa­tions on the social web, find the con­ver­sa­tions that mat­ter most, and respond to cus­tomer ques­tions and issues from one dashboard.

And for the data junkies, don’t worry. You can still drill down deep into trended and ranked reports and con­fig­ure met­rics and clas­si­fi­ca­tions to your heart’s con­tent to demon­strate the impact social con­ver­sa­tions have on site traf­fic and con­ver­sion behavior.

Pub­lish­ing and Mod­er­a­tion On the Go
Mobile access has been a huge ask and now Adobe Social sup­ports all you war­riors in the field. With iPad in hand the last cou­ple of months, I’ve been tweet­ing up a storm at con­fer­ences, mon­i­tor­ing responses, and try­ing to attract more fol­low­ers (@lawrencekmak hint, hint), all with the new touch-optimized ver­sion of Adobe Social for iOS and Android browsers.

Jeni's Ice Creams on the #IRCE2013 Stage

Jeni’s Ice Creams on the #IRCE2013 Stage

Yes, there’s the native Twit­ter app, and yes, there are indus­try friends who offer fan­tas­tic mobile capa­bil­i­ties, but what I love about our offer­ing is that not only can I tweet a photo I just took with my iPad of the ridicu­lously amaz­ing sto­ry­teller and social guru @jenisicecreams at the #IRCE2013 event, I can quickly dis­trib­ute that same con­tent across Face­book, Google+, and LinkedIn, I can tap into the result­ing social buzz, AND I know that every­thing is tracked to a cam­paign that I can link back to con­ver­sions and cam­paign performance.

Social Meets Col­lab­o­ra­tion in the Cloud
Another fea­ture I’m tick­led by is our new inte­gra­tion with the Adobe Mar­ket­ing Cloud’s col­lab­o­ra­tion layer.

Sharing and annotating an Adobe Social report to team members

Shar­ing and anno­tat­ing an Adobe Social report to team members

The next time I need to for­ward my boss our lat­est Face­book cam­paign report, I can sim­ply click a share but­ton, cir­cle an inter­est­ing data point, throw in a com­ment for con­text, click share, and voila! The graph appears in her Mar­ket­ing Cloud feed and she can click right through into the Adobe Social report and drill down into the num­bers her­self. No email needed.

So there are some teasers for you. The new Adobe Social arrives at a desk­top, smart­phone and tablet near you on July 18th. Stay tuned for more sneak peeks and announce­ments soon.

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