2,000 people, 9 countries, 5 languages, over 2 months…
Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!
With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the sheer volume of registrations and high turnout rates at all the events surpassed our expectations. Thank you to everyone who joined us, we hope you’ve been inspired to take your social media marketing to the next level.
Over the last few months, we have been collaborating with Facebook and were delighted to welcome them as the guest speaker at our German, French and UK launches. Many people requested a copy of the Adobe & Facebook white paper on ‘Best practices for measuring and optimizing the business impact of the Facebook Like button’. Click here if you would like to receive a copy.
If you were unable to attend your country launch but would like to find out more, listen to Neville Hobson interviewing Chad Warren about Adobe SocialAnalytics in this FIR podcast.
There have also been a number of reviews and articles published about the launch events which are worth checking out:
The Social Analytics era is upon us, Clive Roach, cliveroach.tumblr.com
Lanceringen af Adobe Social Analytics, Martine Gjede, atcore.dk
ADOBE DÉVOILE SOCIALANALYTICS : QUE VOUS RAPPORTE VOTRE PRÉSENCE SUR LES RÉSEAUX SOCIAUX ?, François Guéno, labecommerce.com
Social Analytics Tools are Finally Getting Serious, Tac Anderson, newcommbiz.com
How to Market Using Facebook – According to Facebook, Tac Anderson, newcommbiz.com
Adobe SocialAnalytics aims to quantify business benefits of Facebook and Twitter, Khidr Suleman, v3.co.uk
Adobe and Facebook collaborate to prove monetary value of Likes, Lara O’Reilly, marketingweek.co.uk
And make sure you take a look at the photos on Facebook (feel free to tag yourselves!):
4 October 2011 – Amsterdam
6 October 2011 – Copenhagen
18 October 2011 – Zurich
20 October 2011 – Stockholm
26 October 2011 – Madrid
2 November 2011 – Milan
8 November 2011 – Hamburg
9 November 2011 – Paris
10 November 2011 — London
Keep your eye on www.social-optimisation.com for the latest information on connecting social media to business results. We’ll also be updating the site with videos, blogs, case studies, insight from industry leaders and more.