2,000 peo­ple, 9 coun­tries, 5 lan­guages, over 2 months…

Our hugely suc­cess­ful Euro­pean launch of Adobe Social­An­a­lyt­ics reached the end of the line at the St.Pancras Hotel in Lon­don last week!

View the photos on Flickr

With grow­ing pres­sure on Mar­ket­ing Exec­u­tives to demon­strate value from their social media efforts, we expected strong inter­est in these launch events. That being said, the sheer vol­ume of reg­is­tra­tions and high turnout rates at all the events sur­passed our expec­ta­tions. Thank you to every­one who joined us, we hope you’ve been inspired to take your social media mar­ket­ing to the next level.

Over the last few months, we have been col­lab­o­rat­ing with Face­book and were delighted to wel­come them as the guest speaker at our Ger­man, French and UK launches. Many peo­ple requested a copy of the Adobe & Face­book white paper on ‘Best prac­tices for mea­sur­ing and opti­miz­ing the busi­ness impact of the Face­book Like but­ton’. Click here if you would like to receive a copy.

If you were unable to attend your coun­try launch but would like to find out more, lis­ten to Neville Hob­son inter­view­ing Chad War­ren about Adobe Social­An­a­lyt­ics in this FIR pod­cast.

There have also been a num­ber of reviews and arti­cles pub­lished about the launch events which are worth check­ing out:

The Social Ana­lyt­ics era is upon us, Clive Roach, cliv​eroach​.tum​blr​.com
Lancerin­gen af Adobe Social Ana­lyt­ics, Mar­tine Gjede, atcore​.dk
ADOBE DÉVOILE SOCIALANALYTICS : QUE VOUS RAPPORTE VOTRE PRÉSENCE SUR LES RÉSEAUX SOCIAUX ?, François Guéno, labecom​merce​.com
Social Ana­lyt­ics Tools are Finally Get­ting Seri­ous, Tac Ander­son, new​comm​biz​.com
How to Mar­ket Using Face­book – Accord­ing to Face­book, Tac Ander­son, new​comm​biz​.com
Adobe Social­An­a­lyt­ics aims to quan­tify busi­ness ben­e­fits of Face­book and Twit­ter, Khidr Sule­man, v3​.co​.uk
Adobe and Face­book col­lab­o­rate to prove mon­e­tary value of Likes, Lara O’Reilly, mar​ket​ing​week​.co​.uk

And make sure you take a look at the pho­tos on Face­book (feel free to tag yourselves!):

4 Octo­ber 2011 – Ams­ter­dam
6 Octo­ber 2011 – Copen­hagen
18 Octo­ber 2011 – Zurich
20 Octo­ber 2011 – Stock­holm
26 Octo­ber 2011 – Madrid
2 Novem­ber 2011 – Milan
8 Novem­ber 2011 – Ham­burg
9 Novem­ber 2011 – Paris
10 Novem­ber 2011 — London

Keep your eye on www​.social​-opti​mi​sa​tion​.com for the lat­est infor­ma­tion on con­nect­ing social media to busi­ness results. We’ll also be updat­ing the site with videos, blogs, case stud­ies, insight from indus­try lead­ers and more.

In the mean­time, stay in touch with us via @OmnitureEMEA and #Adobe­So­cial.

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