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This arti­cle orig­i­nally appeared on the Adobe Con­ver­sa­tions blog on July 18, 2013.

Today, with the Adobe Dig­i­tal Mar­ket­ing Forum in Sin­ga­pore as a back­drop, Adobe announced an all-new Adobe Social, which now fea­tures inte­gra­tion with Flickr, Foursquare, Insta­gram and LinkedIn, in addi­tion to social pre­dic­tive pub­lish­ing capa­bil­i­ties, a mobile user inter­face, stream­lined report­ing, and new col­lab­o­ra­tive fea­tures. The new inte­gra­tions com­ple­ment already exist­ing inte­gra­tions with Face­book, Google+, Red­dit, Tum­blr, Twit­ter, YouTube and many more, all aimed at pro­vid­ing social mar­keters with com­pre­hen­sive insights into social con­ver­sa­tions, con­sumer behav­ior and real-time trends…insights which, in turn, can inform the devel­op­ment of com­pelling con­tent and the cre­ation of bet­ter dig­i­tal expe­ri­ences, while help­ing to nur­ture rela­tion­ships with cus­tomers and prospects.

The addi­tion of Foursquare is espe­cially note­wor­thy in that Adobe Social will be the first to lever­age the social network’s exclu­sive part­ner­ship with lead­ing data provider, Gnip. By gain­ing access to local-mobile data, social mar­keters can bet­ter under­stand the move­ment in cus­tomer check-ins, the com­pet­i­tive land­scape, and how local­ized mar­ket­ing ini­tia­tives align with spe­cific venue check-in data.

In a world where social mar­keters are chal­lenged to val­i­date their social spend, Adobe Social makes it easy to mea­sure busi­ness impact from social cam­paigns and use that data to opti­mize strat­egy.  Adam Broit­man, vice pres­i­dent, Global Dig­i­tal Mar­ket­ing, Mas­ter­card, told us that Adobe Social is enabling Mas­ter­card to seam­lessly engage with local mar­kets around the world, build­ing trust through online lis­ten­ing, con­ver­sa­tion and com­mu­nity.  Then, he gave us his take on the company’s widely rec­og­nized catch phrase by adding, “Now, that’s priceless.”

In addi­tion to the impor­tant expanded inte­gra­tions, we have also made avail­able a pow­er­ful new pre­dic­tive pub­lish­ing capa­bil­ity for Adobe Social, which pre­dicts social engage­ment on indi­vid­ual pieces of con­tent and auto­mat­i­cally sug­gests ideal tim­ing to improve how that con­tent will per­form. Plus, the solu­tion learns as it goes, so it con­tin­u­ally refines rec­om­men­da­tions and gets smarter with each action. Adobe Social is the first solu­tion specif­i­cally designed to uti­lize the new uni­fied Adobe Mar­ket­ing Cloud inter­face, which enables on-the-go mar­ket­ing capa­bil­i­ties from any device and allows mar­keters and their teams to gain valu­able insights and col­lab­o­rate more effec­tively. If you’d like to read the full press release we issued today, you can find it here.

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